Brand Manager

Angkas Open · verified Sep 25, 2026

On-site Makati City Manager Brand Marketing

At a glance

Mid-level Brand Marketing role at Angkas. Makati City.

Pay not stated Brand Manager salary

RoleBrand Marketing

SeniorityManager

LocationMakati City

WorkplaceOn-site

PostedNov 4, 2025 · 10mo ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build and deliver Angkas’ yearly brand calendar around business priorities and cultural moments
Shape brand positioning, voice, and messaging while leading campaigns for passenger connection
Manage ATL and BTL budgets, media choices, channel plans, and buying with agencies and internal teams
Grow social engagement, brand communities, partnerships, and sponsorships that support awareness and trial
Track brand and booking metrics, coordinate with other teams, and manage junior brand associates

What you bring

A bachelor’s degree in marketing, business, communications, or a related discipline
At least four years managing brands at a major FMCG company such as Unilever, P&G, or Nestlé
Hands-on strength in brand strategy, media planning, budget ownership, social, influencers, and communities
Experience delivering large ATL campaigns, BTL activations, and data-led brand decisions
Previous people management, strong stakeholder leadership, and comfort in a fast-moving tech setting

Who this fits

You’ll suit this role if you can combine brand building with analysis, trial conversion, partnerships, and team leadership. The position is based onsite in Makati City, Philippines. Experience with tech platforms, transportation, service apps, CRM, or performance marketing is helpful but not required.

From the employer

12-Month Calendar Management: Lead the creation, alignment, and execution of a full-year brand calendar that aligns with business goals and cultural moments.
Brand Equity Building: Develop and safeguard Angkas’ brand positioning, tone of voice, and core messaging across all channels. Lead campaigns that drive emotional and functional connection with passengers.
Budget and Media Planning: Manage and optimize annual brand budgets (above-the-line and below-the-line) to maximize ROI. Oversee media mix modeling, channel strategy, and buying through agency partners and internal teams.
Social Media & Community Building: Create and oversee always-on and campaign-specific strategies for social media engagement and brand-building. Champion the development of communities as brand advocates.
Partnerships for Top Funnel Growth: Identify, negotiate, and manage brand partnerships and sponsorships that drive awareness, consideration, and trial.
Performance Tracking and Trial Conversion: Drive performance through brand health metrics (awareness, top-of-mind, NPS) and performance metrics (engagement rates, trials up to 3rd repeat booking). Work cross-functionally with CRM, product, operations, and performance marketing teams to incubate new users until they reach habitual booking.
Team Management: Manage and mentor junior brand associates and/or cross-functional

Requirements

Bachelor’s Degree in Marketing, Business, Communications, or related field.
4+ years of brand management experience in top FMCG companies (Unilever, P&G, Nestlé, or similar).
Proven experience in brand strategy development, media planning, and budget management.
Solid background in social media strategy, influencer partnerships, and community management.
Experience handling large-scale ATL campaigns (TV, OOH, Digital) and BTL activations.
Strong analytical mindset — able to interpret data and translate into actionable brand strategies.
Excellent stakeholder management and cross-functional leadership skills.
Team management experience required (at least 1-2 direct reports previously managed).
Entrepreneurial spirit — comfortable working in a dynamic, fast-paced tech environment.

Nice to Have

Previous experience working with or within tech platforms, transportation, or service apps.
Strong interest in mobility, commuter solutions, and community building.
Familiarity with CRM platforms and performance marketing tools.