Marketing Manager (with ASO&ASA Expertise)
At a glance
Mid-level General Marketing role at AppNation. İstanbul · full-time.
Pay not stated Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and improve paid acquisition across Google Ads, Apple Search Ads, Meta, TikTok, and other channels
- Set ASO and ASA direction across the app portfolio to lift store visibility, conversion, and acquisition
- Research keywords and refresh store metadata and keyword plans as opportunities emerge
- Turn campaign results into creative tests with Creative and Design, including screenshots and CPPs
- Track the funnel with AppsFlyer or Adjust, then use findings to improve subscriptions and monetization
What you bring
- A related bachelor's degree and at least three years scaling mobile-app acquisition budgets on iOS and Android
- Hands-on ASO and Apple Search Ads experience across multiple mobile apps
- Working knowledge of Google Ads, Apple Search Ads, Meta, TikTok, AppsFlyer or Adjust, and App Store Connect
- Familiarity with AppTweak, App Radar, MobileAction, and key mobile growth measures
- Strong analysis, prioritization, ownership, collaboration, and English communication at C1 level or above
Who this fits
You’ll fit a fast-moving, AI-first environment if you take ownership, test often, and enjoy working with Product, Creative, Design, and Data. The role is full-time and hybrid in İstanbul, Türkiye. It suits someone focused on growing mobile products for users worldwide.
From the employer
About AppNation
We build AI-powered mobile apps that reach millions of users worldwide.
Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ downloads globally and ranked among the top apps in 30+ countries.
We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.
About the Role
We’re looking for a Marketing Manager (with ASO/ASA Expertise) to drive the growth of our AI-powered mobile products used by millions worldwide.
You’ll own user acquisition and growth initiatives end-to-end, combining performance marketing, ASO/ASA expertise, creative insights, and product thinking to drive scalable growth. Working closely with Product, Creative, and Data teams, you’ll optimize paid and organic acquisition, run experiments, and turn performance insights into measurable business impact.
What You’ll Do
- Lead and optimize multi-channel user acquisition campaigns across Google Ads, Apple Search Ads, Meta, TikTok, and other growth platforms.
- Own and optimize ASO and ASA strategies across our app portfolio to improve visibility, conversion, and acquisition performance.
- Conduct keyword research, identify growth opportunities, and continuously optimize app store metadata and keyword strategies.
- Develop creative strategies by partnering with Creative teams, defining hypotheses, and turning performance insights into actionable improvements.
- Collaborate with Design teams to develop and test store creatives, including screenshots, Custom Product Pages (CPPs), and other assets to improve conversion rates.
- Analyze acquisition and growth performance using MMPs such as AppsFlyer or Adjust and key metrics including ROAS, LTV, retention, CTR, and TTR.
- Own the full acquisition funnel, from user acquisition and store conversion to subscription growth and monetization.
- Collaborate closely with Product teams to translate marketing insights into better user experiences and business outcomes.
- Continuously test new channels, creatives, audiences, keywords, and strategies to identify scalable growth opportunities.
- Build strong relationships with advertising and platform partners and stay up to date with changes across the mobile growth ecosystem.
What We’re Looking For
- Bachelor's degree in a related field.
- 3+ years of experience managing and scaling user acquisition budgets for mobile apps (iOS & Android) with hands-on experience in ASO and Apple Search Ads.
- Experience managing and optimizing campaigns across multiple mobile apps.
- Hands-on experience with major acquisition platforms such as Google Ads, Apple Search Ads, Meta, and TikTok.
- Proficiency in MMPs such as AppsFlyer or Adjust, as well as Apple Search Ads and App Store Connect.
- Proficiency in ASO/ASA tools such as AppTweak, App Radar and MobileAction.
- Strong understanding of mobile growth metrics including ROAS, LTV, retention, CTR, TTR, conversion, and subscription performance.
- Strong analytical skills with the ability to turn data into clear insights and actionable growth strategies.
- Ability to manage multiple priorities, track tasks effectively, and take ownership from strategy through execution.
- Strong communication and cross-functional collaboration skills.
- English proficiency at C1 level or above.
Why AppNation?
- Build and scale products reaching millions of users globally.
- Work with talented people in a fast-moving AI-first environment.
- Take ownership and see your impact directly in the products you help grow.
- Grow quickly with opportunities to lead initiatives and shape growth strategies.
- Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.
Our Hiring Process
Application Review → Interview → Technical Assessment → Final Interviews
At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.
Apply now, we're excited to meet you.
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