Sales Manager, Graphics Solution
At a glance
Mid-level Sales Leadership role at Avery Dennison. Ho Chi Minh City · full-time.
Pay not stated
Growth Roles summary, based on the employer's posting.
What you'll do
- Build demand for PPF, automotive window films, and colour-change wraps among Vietnam’s premium detailers, installers, and dealerships
- Grow pull-through by working with print shops, sign shops, project managers, architects, designers, agencies, and brand owners
- Enable automotive and graphics distributors through monthly scorecards, sales-team support, and product knowledge
- Create territory plans, manage opportunities, convert competitor-aligned accounts, and close revenue gaps
- Forecast monthly sales, plan inventory, and deliver demonstrations, workflow education, and installer business development
What you bring
- At least eight years of selling industrial or B2B products, with automotive aftermarket or industrial films experience strongly preferred
- Hands-on knowledge of digital inkjet and sign-making processes, technologies, and specification-led selling
- English proficiency, self-direction, motivation, and the ability to manage varied responsibilities at once
- A degree in business, engineering, management, or a related discipline
- Vietnamese automotive distributor, premium detailer, or OEM network relationships are a significant advantage
Who this fits
This role suits a manager-level sales professional who can combine territory planning, channel enablement, technical demonstrations, and account conversion. You’ll work onsite in Ho Chi Minh City and focus across Vietnam, with English required. The position is centered on automotive aftermarket growth, with digital inkjet and sign materials as a secondary focus.
From the employer
ABOUT AVERY DENNISON
Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company. We are Making Possible™ products and solutions that help advance the industries we serve, providing branding and information solutions that optimize labor and supply chain efficiency, reduce waste and mitigate loss, advance sustainability, circularity and transparency and better connect brands and consumers. We design and develop labeling and functional materials, radio-frequency identification (RFID) inlays and tags, software applications that connect the physical and digital and offerings that enhance branded packaging and carry or display information that improves the customer experience. Serving industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 35,000 employees in nearly 60 countries. Our reported sales in 2025 were $8.9 billion. Learn more at www.averydennison.com.
ABOUT YOUR ROLE
The Sales Manager is assigned with the responsibility of identifying, establishing and managing the relationship with distributors, resellers, converters and printers and influencers of the industry.
YOUR RESPONSIBILITIES WILL INCLUDE:
Automotive Aftermarket Penetration (Primary): Drive demand for Avery Dennison's Paint Protection Film (PPF), Automotive Window Films, and Colour Change Wrapping Films by targeting premium auto detailers, installers, and dealership networks across Vietnam.
Digital Inkjet & Sign Materials Penetration (Secondary): Demand Generation ('Pull-Through'): Build strong relationships with key influencers (Print and Sign Shops, Project Managers, Architects, Designers, Brand Agencies) and end users / brand owners to drive product specification pull-through and share gain opportunities.
Channel Partner Enablement: Manage primary and secondary sales through regional automotive and graphics distributors. Conduct monthly scorecard reviews and partner closely with their sales teams to ensure they have the technical knowledge and support to succeed.
Revenue & Account Strategy: Architect and execute data-driven territory plans to achieve revenue targets. Focus on high-margin product pull-through and converting competitor-aligned installation centers to the Avery Dennison ecosystem.
Regional Expansion & Conversion: Contribute actively to annual sales planning for the region, plan for regional expansion, and convert competitor-aligned or difficult converters, printers, and resellers to Avery Dennison.
Forecasting & Gap Analysis: Perform monthly sales forecasting for active inventory planning, anticipate unfavorable sales variances, and execute follow-up actions to close gaps.
Pipeline & Opportunity Management: Manage all sales opportunities in accordance with the Opportunity Management process, including creation of Opportunity Plans and scheduling early wins during pipeline reviews.
Field Engagement & Training: Act as the technical and commercial bridge between Avery Dennison and the end-user. Facilitate product demonstrations, workflow education, and business development initiatives that help installers grow their own revenue.
English proficiency, self-starter, highly motivated, with strong multitasking abilities and skills to handle all-round expectations.
8 to 10 years of proven sales experience in selling Industrial / B2B products.
Direct experience in the automotive aftermarket (PPF, detailing, car care products, automotive accessories) or industrial films/graphics is highly preferred.
Direct experience in Digital Inkjet and Sign making processes, technologies and specification selling.
Market Knowledge: Existing networks with Vietnamese automotive distributors, premium detailers, or OEM automotive networks will be considered a significant advantage.
Degree in Business, Engineering, Management, or a related field required
AVERY DENNISON IS AN EQUAL OPPORTUNITIES EMPLOYER.
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