Intern, Marketing – Market development
At a glance
Entry-level General Marketing role at Avient. Pune · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape market penetration, segmentation, product platforms, and launch materials
- You'll track market trends, competitors, market share, market size, ROI, and business results
- You'll help uncover growth opportunities and build sales, advertising, and product-promotion programs
- You'll create or coordinate technical content, presentations, specifications, and performance standards
- You'll support strategic planning, industry marketing approaches, and assigned department projects
What you bring
- You have strong written and spoken communication skills
- You work confidently with Microsoft Office, especially Excel
- You bring strong analytical and problem-solving ability
- A bachelor's degree in science or engineering with an MBA in Marketing is preferred
Who this fits
This role suits a junior marketing professional who can work with limited direction and influence managerial peers. You should be comfortable supporting growth analysis, marketing communications, and product work. The position is full-time and onsite in Pune, India.
From the employer
The Intern is responsible for providing & managing strategic and tactical marketing (market penetration, segmentation, and effective EVE tools and launch packages) and platform/product definition for Avient's products and positioning with minimal direction required and demonstrate ability to interact and influence effectively at the managerial peer level.
Essential Duties and Responsibilities
- Drives profitable growth, gross margin targets as a percentage of sales and gross margin percentage expansion.
- Assists in leading the tracking and measuring of key market trends, competitive position, and delivery on specialization strategy.
- Assists in leading identification of new ideas and opportunities for growth.
- Generating effective sales campaigns, advertising programs and technical literature. Monitors gross margins and profitability against control standards.
- Implements the industry’s overall marketing goals. Monitors business results. Updates the Strategic Plan in conjunction with management for their industry.
- Assists in creating technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through market staff and Marketing Communications.
- Attends various trade/organization functions to develop business contacts and gather market information.
- Supports and is committed to Avient's LSS improvement process. Plans strategies to ensure error-free work and conveys this attitude in the daily performance of various duties.
- Leads the development and planning of the industry approach, modeling, and marketing communication(s).
- Drives measurement and tracking activities including market size, market share, and ROI.
- Excellent written and verbal communication skills.
- Proficiency in Microsoft Office Suite, particularly Excel
- Strong analytical and problem-solving skills.
- Supports the department with all necessary project work.
- Other duties as assigned
Any Bachelors in any Science / engineering discipline with MBA Marketing are preferred
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