Performance Marketing Manager with a focus on Google Ads in the D2C sector (m / f /

Our client is a leading Google & YouTube Ads agency in Germany, achieving maximum growth for well-known customers such as Loop Earplugs, Paper & Tea and Sternglas. In a team of more than 40 experts, all passionate about their field, they rely on data-driven performance marketing and the full range of Google channels to ensure long-term success.

Your Tasks:

• Developing tailor-made Google Ads strategies and working closely with account strategists, media buyers and pushing experts to continuously improve the performance of their clients.
• Using the interaction of Google Ads with other channels such as Meta and Microsoft and develop effective synergies.
• Creating well-founded market analyses, competitor reports and testing strategies.
• Bring a solid basic understanding of conversion optimization and user guidance.
• With their training to become an expert in pull strategies, you will focus on Google Ads Search & Shopping.
• Optimizing campaigns with your knowledge from the e-commerce sector and know the requirements of Shopify and common shop setups.
• Developing successful strategies based on market and target group insights.
• Analyzing KPIs and creating meaningful reports to provide well-founded recommendations for action and ensure long-term success.
• Advising their customers with data-based recommendations and helping them achieve their goals in the area of Google Ads and Shopping.

Requirements

• Experience: Having a proven track record in developing and implementing scalable Google Ads strategies and managing high advertising budgets.
• Google Ads Expertise:　Being an expert in the Google Ads environment with a focus on Search & Shopping, including campaign structuring, bidding strategies, budget control and data-based optimization.
• Feed Optimization: Having experience in optimizing product data feeds and managing them effectively in Shopping campaigns.
• E-commerce skills: being well-versed in dealing with performance metrics such as ROAS, MER, AOV and conversion rate and optimizing them regularly. In addition, you have in-depth knowledge of buying behavior and target group insights.
• Analytical thinking: Analyzing data quickly, drawing precise impulses for action and thus driving performance.
• Self-employment & structure: Working independently and keeping track of complex campaigns.
• Communication skills: Being able to communicate your ideas clearly and concisely in German (C1).
• Team spirit: Being a real team player and supporting your colleagues in achieving common goals.

Benefits

• Strategic Contribution and Impact: Contributing your ideas and actively shaping the further development of their strategies. What you bring to the table is of great importance – so you can have a direct say in the success of the agency.
• Unique Growth Opportunity: Being part of an ambitious and motivated team of experts who encourage each other to perform at their best every day.
• Continuing Education at All Levels: There are regular masterclasses, each focusing on the agency's expert areas. This way you learn something from your field, but also to think outside the box. In addition to internal masterclasses, there are of course also external resources to make you EVEN BETTER every day.
• Flexibility: Working 100% remotely and flexibly – you'll be part of an agile team that is constantly striving for new best practices.
• 2 Workations per year: They don't have an office, but several times a year, they come together from all countries in a villa and can live and work together for a whole week at a time.
• Home Office Equipment: Getting home office equipment befitting your status. (MacBook etc.)