Social Media Executive - Mandarin Speaking | AYANA BALI
At a glance
Mid-level Social Media role at AYANA Hospitality. Bali · full-time.
Pay not stated Social Media salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll run Instagram, Facebook, TikTok, and other social channels while organizing competing priorities
- You'll develop posts, captions, and visual assets that keep audiences engaged
- You'll manage paid social, promotions, campaign setup, scheduling, and tracking
- You'll shape social plans that grow awareness, interaction, and audience reach
- You'll review performance data, prepare reports, and recommend improvements
What you bring
- A bachelor's degree in marketing, communications, digital marketing, hospitality, tourism, or a related area
- At least two years in social media, digital marketing, content marketing, or a comparable role
- Practical experience with Chinese platforms such as Xiaohongshu, WeChat, Weibo, Douyin, Mafengwo, Ctrip, Fliggy, and Qunar
- Fluent Mandarin using Simplified Chinese and fluent English
- Familiarity with social management and analytics tools, plus knowledge of Chinese digital media practices
Who this fits
This role suits someone who can work onsite in Bali and collaborate with the Sales and Marketing team. You should be comfortable creating content, managing campaigns, and interpreting social performance. Hospitality, luxury lifestyle, tourism, travel, Chinese partner, and content-production experience are advantages rather than stated requirements.
From the employer
We are looking for a Mandarin-speaking Social Media Executive who is highly motivated to work with our Sales and Marketing team at the finest 5-star luxury resort in Bali.
Current Responsibilities
- Create and manage various social media platforms, including Instagram, Facebook, Tiktok, and prioritize tasks effectively
- Create engaging content, write compelling copy, and produce visually appealing posts.
- Create social media advertising, paid promotions, and campaign management.
- Develop and implement social media strategies to increase brand awareness, engagement, and reach.
- Conduct research and stay updated on industry trends to optimize social media efforts.
- Plan and execute social media campaigns, including content creation, scheduling, and monitoring
- Monitor and analyze social media metrics, generate reports, and make data-driven recommendations.
Requirements
- Bachelor's degree in Marketing, Communications, Digital Marketing, Hospitality, Tourism, or a related field.
- Current or previous experience in a social media, digital marketing, content marketing, or similar role, with a minimum of 2 years of relevant experience.
- Hands-on experience managing Chinese social media platforms, including Xiaohongshu (RED), WeChat, Weibo, Douyin, Mafengwo, Ctrip, Fliggy, Qunar, and other relevant Chinese digital platforms.
- Experience with social media management tools and analytics platforms for content planning, campaign management, and performance reporting.
- Strong understanding of social media best practices, trends, algorithm changes, and the Chinese digital ecosystem.
- Fluent in Mandarin (Simplified Chinese) and English.
- Experience with Adobe Creative Suite, Canva, CapCut, or other content creation tools is a plus.
- Experience in the hospitality, luxury lifestyle, tourism, or travel industry is a plus.
- Experience working with Chinese KOLs, KOCs, influencers, travel agencies, or media partners is a plus.
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