Team Lead, Product Marketing
Aylo Careers Open · verified Sep 24, 2026 At a glance
Senior Product Marketing role at Aylo Careers. Montréal.
Pay not stated Product Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead and coach product marketing specialists with goals, feedback, and growth support
- Set promotional plans and oversee display ads, keywords, audiences, and campaign performance
- Use traffic and campaign data to prioritize tests, landing-page improvements, and revenue opportunities
- Own acquisition, retention, SEO, competitor benchmarking, and ongoing campaign improvement
- Report sales and performance metrics, coordinate stakeholders, and manage team capacity
What you bring
- Bring at least four years of digital marketing experience, including one to two years leading or mentoring
- Hold a bachelor's degree in marketing or a related discipline
- Show multi-channel digital marketing experience and a strong analytical approach
- Lead people well, communicate clearly, and manage stakeholders effectively
- Organize priorities and workloads in a collaborative, team-focused way
Who this fits
You’ll fit this role if you’re an experienced digital marketer who can coach a team, interpret performance data, and work with product and monetization partners. The role is based in Montréal with a hybrid option, though some positions require full-time office attendance. You may also encounter adult content in the role.
From the employer
Established in 2004, we are a tech pioneer offering world-class adult entertainment and games on some of the internet’s safest and most popular platforms. With the support of an international team of dynamic and collaborative innovators, we are on a mission to enable safe user experiences and empower our communities by celebrating diversity, inclusion, and expression — all while maintaining robust trust-and-safety protocols.
We embrace the best of both worlds! Local talent can thrive in our collaborative office space with the flexibility of a hybrid work environment, while remote team members play an integral role in shaping our dynamic culture from afar. We have offices in Montreal (Quebec), Austin (Texas) and Nicosia (Cyprus).
*A select number of positions require full-time in office attendance*
We are looking for an experienced Team Lead, Product Marketing to lead a fast-growing team that works on some of the internet's leading websites, driving A-Z digital marketing strategy and execution.
What you'll be doing:
- Lead, mentor, and develop a team of product marketing specialists, setting clear goals, providing feedback, and supporting professional growth
- Own and define promotional strategies to meet and exceed product sales targets/KPIs across the team's portfolio
- Oversee the execution of display advertising tactics, including keyword research and expansion, ad creation, campaign performance tracking, and audience/placement analysis
- Set direction for evaluating and improving campaign effectiveness, ensuring the team applies best practices
- Guide analysis of traffic sources and metrics to build test cases for revenue generation (PC/Mobile)
- Prioritize and oversee optimization and testing roadmaps across the team
- Drive an A/B testing and optimization culture to grow revenue, and approve recommendations for new landing pages and page improvements
- Monitor market changes and lead benchmarking against online competitors
- Establish and own a continuous improvement process for brands/campaigns
- Design, direct, and monitor user acquisition and retention strategies
- Consolidate and present daily/monthly metrics and overall sales performance to stakeholders and leadership
- Oversee traffic, keyword/branding rankings, search engine deployments, and general SEO functionality
- Partner closely with Product Managers and Monetization specialists to conceptualize and prioritize SEO-centric ideas and optimizations based on feasibility and business impact
- Manage team workload, resourcing, and reporting cadence
What you'll need to be successful:
Must haves:
- 4+ years of professional digital marketing experience, including 1–2 years leading or mentoring a team
- Bachelor's degree in marketing or a similar field
- Strong analytical mindset
- Proven digital marketing experience across multiple channels
- Strong leadership, coaching, and people-management skills
- Excellent organization and prioritization skills
- Strong reporting, communication, and stakeholder-management skills
- Collaborative, team-oriented approach
Nice to haves:
- Copywriting experience
- Adult industry knowledge
- Experience working at a medium or large company.
- Statistics or Math related education background
As an equal opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees
In this role you may be exposed to adult content
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