Marketing Technology & Operations Lead

Baseten baseten.co Open · verified Sep 25, 2026

Hybrid New York San Francisco Full-time Senior General Marketing

At a glance

Senior General Marketing role at Baseten. New York · full-time · $190,000–$210,000 base.

SalaryStated by Baseten

$190,000 – $210,000

Base salary for this role, in USD per year, as published in the posting.

This role, from BasetenOur estimate for the market: $127,713–$175,000Median $155,256

Above the market median of $155,256 for senior general marketing roles in New York.

Worked out from 90 postings that stated pay, median $155,256. Last updated Sep 25, 2026.

RoleGeneral Marketing

SenioritySenior

LocationNew York

WorkplaceHybrid

EmploymentFull-time

Base pay$190,000–$210,000

PostedAug 15, 2026 · 5w ago

Also hiring inSan Francisco

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run Baseten’s marketing systems across ads, email, tracking, pixels, forms, and connectors
Protect inbound data with bot controls, validation, sync gates, and anomaly alerts before sales sees bad signals
Set standards for UTMs, campaign membership, lifecycle stages, scoring, routing, and core metrics
Turn web and marketing-ops requests into briefs, tickets, SLAs, runbooks, and automated workflows
Close revenue-data gaps with RevOps, Data, Sales, and custom or AI-enabled solutions

What you bring

Bring six-plus years of marketing-ops work within B2B SaaS or developer tooling
Have deep hands-on command of MAPs and Salesforce, including mappings, sync rules, workflows, and campaigns
Have built scoring, routing, lifecycle, and attribution foundations yourself
Know how to prevent and repair duplicates, backfills, spam, and tracking failures
Use GTM, webhooks, APIs, and light automation with n8n, Zapier, Python, or AI-agent tools

Who this fits

You’ll thrive here if you treat marketing systems as production infrastructure, move quickly without weakening data quality, and catch issues before launch. The role suits a strong cross-functional operator who can work with Marketing, Sales, Finance, Data, Design, and outside agencies. It is a hybrid position in New York and sits within Marketing rather than IT or service operations.

From the employer

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

We're looking for a Marketing Technology & Operations Lead who can own and harden the systems layer of Baseten's Marketing engine.

Marketing at Baseten is scaling fast — more spend, more campaigns, more model launches, more inbound. The systems underneath (Our ESP, CRMs, forms, tracking, routing, alerting) need an owner who treats them like production infrastructure that cannot go down. When something breaks, it costs us time, pipeline, and trust in the data. This role exists so it doesn't break.

You’ll simultaneously build for the future and re-think assumptions about our tech stack in the age of agents. This is an offensive play that gives the rest of the team leverage and superpowers to hit our ambitious goals. This is NOT an IT or service role. This is a core member of the marketing team who implements technology to achieve outcomes.

RESPONSIBILITIES

Own the marketing tech stack end-to-end: ad platforms, email systems, tracking, pixels, forms, connectors.
Build defense-in-depth on inbound: spam/bot protection, rate limiting, email/domain validation, sync gating — and the alerting to catch anomalies before they hit sales or leadership dashboards.
Enforce data integrity: UTM governance, campaign membership, lifecycle stages, lead scoring and routing logic, field-level hygiene, canonical metric definitions.
Operationalize the web request pipeline with our dev agency: structured briefs, tickets, SLAs, and launch-day runbooks instead of ad-hoc Slack threads.
Systematize the request intake for marketing ops work — triage, prioritize, automate the repeat offenders instead of hand-servicing them forever.
Partner with RevOps, Data, and Sales to close workflow gaps where revenue data leaks (program tracking, Slack-only approvals, contact-vs-opportunity data).
Build or implement custom solutions as the needs arises be they net new capabilities or AI-powered workflows.
Implement your vision for the marketing stack of the future, with a clear POV and roadmap on how to achieve it.

REQUIREMENTS

6+ years in marketing operations at a B2B SaaS or developer-tooling company
Deep, hands-on expertise in MAPs AND Salesforce — field mapping, sync governance, workflows, campaign objects; certifications a plus
Has personally built lead scoring, routing, lifecycle stages, and attribution infrastructure — not just operated someone else's
Has lived through (and fixed) messy data: dedupes, backfills, spam attacks, tracking outages; knows prevention beats cleanup
Comfortable with tag management (GTM), webhooks, APIs, and light scripting/automation (n8n, Zapier, Python, or AI-agent tooling)
Thinks in systems and failure modes: asks "what happens when this breaks at 2am on a launch weekend?"
Familiarity with email infrastructure and deliverability
Obsessive QA instinct — the type who catches the broken UTM before the campaign goes live
Strong stakeholder management across Marketing, Sales, Finance, Data, Design, and external agencies
Moves fast without breaking the data; documents everything

BENEFITS

Competitive compensation, including meaningful equity
(U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
(U.S. only) Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).