Product Marketing Manager, Model API
At a glance
Mid-level Product Marketing role at Baseten. San Francisco · full-time · $170,000–$220,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Shape differentiated messaging that shows developers and enterprise buyers why Baseten’s inference platform matters
- Lead feature and product launches with product, engineering, sales, and growth partners
- Create white papers, technical blogs, demos, and customer stories for technical audiences
- Equip sales with resources and programs for explaining Baseten’s capabilities
- Track AI markets and competitors to guide positioning decisions
What you bring
- Product marketing experience of at least three years, ideally in developer tools, cloud infrastructure, or SaaS
- A record of creating technical campaigns and content for developer audiences
- Working knowledge of LLM topics such as post-training, open-weight and closed models, and training methods
- Clear communication skills, technical confidence, and familiarity with APIs, developer ecosystems, and software practices
- Startup experience with the flexibility to move quickly across multiple stakeholders
Who this fits
You’ll thrive if you can turn complex AI infrastructure into clear stories for developers and enterprise decision-makers while balancing strategy, launches, content, and sales support. This is a full-time, hybrid role based in San Francisco, with a fast-moving environment and multiple stakeholders.
From the employer
ABOUT BASETEN
Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.
THE ROLE
We are seeking an experienced Product Marketing Manager with a strong background in engaging developer audiences and delivering impactful go-to-market programs for native AI and enterprise companies. This role requires someone who is both technically savvy and strategic, with a proven track record of crafting compelling product narratives and building marketing assets that resonate with technical decision-makers. This role is specifically focused on our Model API product offering at Baseten.
If you’re passionate about AI infrastructure, developer engagement, and simplifying complex technologies for real-world adoption, we want to hear from you.
RESPONSIBILITIES
Positioning & Messaging: Develop clear and differentiated messaging that articulates the value of Baseten’s inference platform to developers and enterprise customers.
Narrative Development: Shape how the market thinks about closed-to-open weights models and what matters most when building inference.
Go-to-Market Strategy: Own the launch process for new features and products, collaborating closely with product, engineering, sales, and growth teams.
Content Development: Create high-quality marketing assets, including white papers, technical blogs, demos, and customer case studies.
Sales Enablement: Build resources and programs that empower our sales teams to effectively communicate Baseten’s capabilities and benefits.
Market Insights: Understand the fast-moving AI market and build competitive and market analysis to inform product positioning strategies.
REQUIREMENTS
3–8+ years of experience in product marketing, preferably in developer tools, cloud infrastructure, or SaaS.
Proven success creating technical product marketing content and campaigns targeting developer audiences.
Working understanding of the LLM landscape: post-training, open-weight and closed models, training techniques.
Excellent written and verbal communication skills, with the ability to simplify complex concepts.
Technically adept and comfortable working with engineering teams to understand product capabilities.
Familiarity with developer ecosystems, APIs, and modern software development practices.
Worked at a fast-moving startup and can adjust quickly. Ability to thrive in a dynamic, fast-paced environment with multiple stakeholders.
BENEFITS
Competitive compensation, including meaningful equity
(U.S. only) 100% coverage of medical, dental, and vision insurance for employee and dependents
Flexible PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)
Paid parental leave
Fertility and family-building stipend through Carrot
(U.S. only) Company-facilitated 401(k)
Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.
Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.
At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).
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