Performance Marketing Specialist

bayut Open · verified Sep 24, 2026

Cairo Full-time Mid-level Performance Marketing

At a glance

Mid-level Performance Marketing role at bayut. Cairo · full-time.

Pay not stated Performance Marketing salary

RolePerformance Marketing

SeniorityMid-level

LocationCairo

EmploymentFull-time

PostedAug 17, 2026 · 5w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Help build the digital marketing plan across multiple online channels
Use market, audience, competitor and journey research to improve engagement and conversions
Review trends, spending and campaign results, then adjust performance accordingly
Support pixel setup, conversion tracking, event tracking and funnel reviews
Analyze results, write ad copy and set channel-experience OKRs

What you bring

Ability to assess campaign data and uncover performance issues or opportunities
Experience researching audiences, competitors, market movement and customer journeys
Working knowledge of digital channels, tracking setups and marketing funnels

Who this fits

This mid-level role suits you if you can balance campaign analysis, marketing execution and research while working with a Team Lead and internal teams. The position is full-time and based in Cairo.

From the employer

JOB PURPOSE

As the Performance Marketing Specialist, you will be responsible, with the help of the Team Lead, for creating,

shaping, and optimising our digital campaigns while also working with various internal teams to create end-to-end marketing strategies.

KEY RESPONSIBILITIES

Assist the team in the development of the overall digital marketing strategy across a broad range of digital marketing channels.
Identify trends and insights, and optimise spend and performance based on the insights.
Conduct research on market trends, the brand’s audiences and competitors, and the end-to-end consumer journey to drive engagement and conversions.
Familiarise yourself with existing tracking and funnels.
Assist in setting up pixel implementation, conversions and event tracking.
Analyse data to identify problems and opportunities.
Produce effective ad copy.
Define OKRs for channel experiences.