Senior Product Marketing Manager
bitrise Open · verified Sep 25, 2026 At a glance
Senior Product Marketing role at bitrise. United Kingdom · £70,000–£90,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own go-to-market work for selected products, from planning through hands-on delivery
- Run cross-sell efforts for current customers and improve free-to-paid conversion through onboarding
- Test product-led growth and acquisition ideas to uncover new growth opportunities
- Equip direct and self-serve sales with materials that help advance pipeline
- Study competitors, gather market insight, and support launches with product, marketing, sales, and customer success
What you bring
- At least five years of product marketing experience focused on developer tools
- Ability to market technically complex products to technical audiences, with credible engagement with engineers
- Strong command of ideal-customer profiles, competitive research, go-to-market planning, and launches
- Experience with self-serve or product-led growth, lifecycle campaigns, and data from analytics, interviews, and campaigns
- Hands-on knowledge of mobile development, with CI/CD, build systems, mobile DevOps, or developer experience as a plus
Who this fits
You’ll suit a self-directed senior marketer who can take initiatives from start to finish and has a strong technical understanding of mobile development tools. The role involves working with product, marketing, sales, and customer success, plus supporting developer events and conferences. It is remote within the United Kingdom, with opportunities for in-person collaboration.
From the employer
Please note: we're a remote-first company and offer the flexibility to work remotely within the country listed in the job posting.
At Bitrise, we're transforming how mobile products are developed and deployed for thousands of customers worldwide. As we scale, we're building the growth function inside product marketing.
As Senior Product Marketing Manager at Bitrise, you will build, drive, and iterate on the go-to-market strategy and execution for a core area of our Mobile DevOps Platform. You will work cross-functionally with Product, Marketing, Sales, and Customer Success to plan and execute product launches, develop positioning and messaging that drives pipeline, and create sales enablement that moves deals forward across the customer lifecycle.
Compensation: £70,000-£90,000
Our ideal candidate
- 5+ years in product marketing for developer tools
- Deep understanding of how to market complex technical products to technical buyers
- Proven core PMM skills: ICP, competitive intelligence, GTMs, and launch
- Understanding of mobile app development tools and processes
- Strong track record launching new features and products with measurable outcomes
- Technical credibility: comfortable engaging with engineers
- Experience with self-serve or PLG motions for developer products
- Comfortable pulling insights from product analytics, user interviews, web analytics, and campaign data
- Experience running lifecycle marketing campaigns that moved users through a self-serve funnel
- Self-starter who owns initiatives end to end
What would really knock our socks off
- Technical background or past developer experience: written code, configured CI pipelines, or worked hands-on with developer infrastructure
- Experience with CI/CD, build systems, or mobile DevOps as a practitioner or marketer
- Familiarity with Gradle, Bazel, Xcode, or React Native ecosystems
Your responsibilities
- Own the end-to-end GTM for a focused set of products, hands-on from strategy to execution
- Run cross-sell campaigns into the existing customer base
- Optimise onboarding to improve activation and conversion from free to paid
- Run PLG and top-of-funnel experiments to identify new growth levers
- Develop sales enablement that supports the commercial pipeline across direct and self-serve channels
- Support pipeline generation at developer events and conferences
- Conduct competitive analysis and deliver market insights to drive GTM strategy
- Work cross-functionally with product, marketing, sales, and customer success to build and execute GTM plans
What we offer
- The opportunity to learn about app development by playing a crucial role in the mobile development process for the world’s most successful companies
- The security of working in a financially stable, growing company with an ever-expanding global customer base
- A remote working environment with opportunities for in-person collaboration
- A global customer portfolio to manage
- A competitive stock options package
- Private medical insurance & life assurance
About Bitrise
Bitrise is a continuous integration and delivery platform, built by and for mobile app developers. Our mission? To help everyone build and operate better mobile apps. By streamlining, automating and optimizing recurring mobile development processes, we free up time and resources for creative, interesting and impactful development tasks, resulting in better, faster releases.
As a successful graduate of Y Combinator, we are born of the same DNA as Airbnb and Dropbox. Since Bitrise was launched in 2015, we have grown exponentially: Today, tens of thousands of developers release apps via Bitrise that end up on billions of mobile devices around the world.
Some of the teams who already trust us are Tripadvisor, Shopify or GoDaddy. Pick up any mobile device, and chances are you’ll encounter multiple apps that were built on Bitrise. Working at Bitrise means contributing to all of that.
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