Product Marketing Lead
At a glance
Senior Product Marketing role at Broccoli AI. San Francisco · full-time · $160,000–$190,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Give Broccoli’s products a consistent voice and explain complex capabilities to different buyers
- Shape feature priorities with Product, then position and launch those releases in the market
- Equip sellers with training, deal materials, and other resources for stronger customer conversations
- Find expansion opportunities, support greater customer usage, and develop customer advocacy
- Create scalable launch routines while keeping Product, Marketing, Sales, and Customer Success aligned
What you bring
- At least four to eight years in product marketing for fast-growing B2B SaaS companies
- A record of leading work across Marketing, Product, and go-to-market teams in a startup setting
- Strong experience with product messaging, market positioning, and launches alongside Marketing and Sales
- A revenue-oriented grasp of buying behavior, sales motions, account growth, and funnel improvement
- Clear written and visual communication, creative problem solving, comfort with ambiguity, and willingness to use AI tools
Who this fits
You’ll fit a foundational, high-ownership role where you build the product marketing playbook rather than inherit one. You’ll work closely with the CEO and multiple go-to-market teams in a fast-moving environment. This is a full-time, onsite position in San Francisco.
From the employer
About Broccoli 🥦
We work with plumbing, HVAC, and electrical contractors, the people who keep homes running, and replace fragmented tools and manual workflows with AI agents that actually do the work.
Our AI assistants answer phones, book jobs, follow up with customers, and drive revenue, fully integrated into systems like ServiceTitan.
We started by going door-to-door, meeting 100+ contractors, and understanding how these businesses actually run. That shaped everything we've built. Today:
Hundreds of contractors use Broccoli to run their front office
We've grown from $0 to millions in ARR in under a year
We're trusted by both single-location operators and the largest PE-backed roll-ups
We've raised $25M+ from Khosla Ventures and Y Combinator
The Role
We're seeking an experienced Product Marketer to own the foundational product messaging and positioning that drives Broccoli's product innovations and launch strategy.
Reporting into the CEO, this is a foundational, high-ownership role. You'll be the second PMM at Broccoli, which means you're not stepping into a pre-built playbook, you're writing it. You'll work directly with Product, Sales, Customer Success, and other GTM teams to shape how the market understands Broccoli, build the materials that help our team win deals, and launch new features in a way that creates real market impact.
If you thrive in ambiguity, love learning how things work, and can translate complexity into clarity, this is your role.
What You’ll Do
Create clear product messaging - help everyone at Broccoli talk about our products in the same way and make complex features easy to understand for different audiences
Help shape what we build - work with product to decide which features matter most and figure out how to position them in the market
Launch products that get noticed
Develop buyer insights
Enable sales teams - create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
Drive customer expansion - help existing customers grow their usage and increase their investment in Broccoli
Build customer advocacy
Build systems that work as we grow - simple, repeatable processes for launches and releases that won't break as the team gets bigger
Keep teams aligned - ensure Product, Marketing, Sales, and Customer Success are all on the same page about what we're launching and why
What You'll Bring
4-8 years of product marketing experience at high-growth B2B SaaS companies
Success leading cross-functional teams across Marketing, Product, and GTM
Building and scaling processes in a dynamic startup environment
Deep experience partnering with Product teams on messaging, positioning, and bringing products to market alongside Marketing and Sales teams
Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations
Creative problem solving to drive business outcomes through first principles thinking and creative solutions
Thrives in ambiguous environments and excellence navigating fast-moving, early-stage environments
Experimentation mindset to utilize AI tools to optimize and scale Product Marketing workflows
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