growthroles

CME - PR & Social Media Specialist - Dubai

Canon Open · verified Sep 24, 2026
Hybrid Dubai Mid-level Social Media

At a glance

Mid-level Social Media role at Canon. Dubai.

Pay not stated Social Media salary

RoleSocial Media
SeniorityMid-level
LocationDubai
WorkplaceHybrid
PostedJul 30, 2026 · 8w ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • You'll build and publish communications for audiences including customers, media, communities, suppliers, and public bodies
  • You'll run social strategy, from campaign planning and content calendars through KPI-based performance reviews
  • You'll lead PR campaigns, coordinate media and platform activity, and connect the work to business goals
  • You'll manage local reviews of press releases and editorial materials for accuracy and on-time delivery
  • You'll brief agencies, maintain social assets, and work with central teams on channel governance

What you bring

  • You can plan, deliver, and evaluate integrated PR and social campaigns
  • You can create or guide content for local-market social channels and campaign toolkits
  • You can coordinate approvals with product stakeholders while protecting factual accuracy
  • You can work with EMEA spokespeople and contribute to crisis communications when needed

Who this fits

You’ll suit a mid-level communications role that combines public relations, social media, content operations, and agency coordination. The role is based in Dubai with a hybrid setup and involves working across local stakeholders, EMEA PR contacts, central social communications, and external partners.

From the employer

  • Develop and publish organizational communications for the general public, customers, government agencies, communities, suppliers, and media.
  • Create and execute the company’s social media strategy, including campaign development, content planning, and performance tracking against defined KPIs.

Public Relations

  • Plan, implement, and measure PR campaigns that directly support business objectives, ensuring all initiatives are fully integrated and deliver measurable value.
  • Lead public relations activities and coordinate with external media and social platforms to ensure smooth execution across all stages of exposure.
  • Define, develop, execute, and evaluate PR campaigns aligned with immediate business needs. Manage the local approval process for press releases, supporting documents, and editorial materials with key stakeholders across product categories, ensuring accuracy, factual integrity, and timely delivery.
  • Liaise with EMEA PR spokespeople as required and support crisis communication efforts when necessary.

Social Media

  • Develop and guide the creation of best‑practice social media campaigns, content and guidelines that support the marketing strategy, business goals and local market integration.
  • Support the execution of social media campaigns by developing and delivering content in alignment with campaign toolkits.
  • Produce and manage social media assets, including maintaining content calendars, briefing creative & media agencies and tracking campaign performance against KPIs.
  • Collaborate with the central Social Communications team to ensure governance and consistency across all social media channels.

Canon Core Behaviours​

  • Drive for results
  • Focus on the Customer
  • Take ownership and accountability
  • Act as a team player
  • Shows courage and conviction
  • People orientated
  • Caring for self and others

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