Manager, Marketing, Singapore
CapitaLand Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at CapitaLand. Singapore, Central Singapore · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape and run advertising and promotions across CapitaLand's malls to meet KPIs and create a consistent shopper experience
- You'll build partnerships, secure sponsorships, and uncover publicity and activation opportunities for the mall portfolio
- You'll work with tenants on portfolio-wide campaigns that promote their products and improve sales and shopper experience
- You'll review campaigns and events, measure traffic and campaign GTO, and prepare monthly reports for internal analysis
- You'll engage mall communities while using competitor and market insights to increase sales and footfall
What you bring
- You'll need a degree in mass communications, marketing, or a related field
- You'll bring at least five years of relevant experience in retail or hospitality
- You'll have media and promotional-partner contacts, strong customer relationship skills, and excellent communication ability
- You'll be proficient in Microsoft Word, Excel, and PowerPoint
- You'll work independently under pressure, manage competing tasks, stay organized, and meet tight deadlines
Who this fits
This full-time manager role is listed in Singapore and suits a creative, dynamic, resourceful marketer who can work independently and manage multiple priorities. You'll need to handle customer and tenant relationships, campaign analysis, and deadline-driven work. The listing does not state travel, visa, or people-management requirements.
From the employer
About Us
Headquartered and listed in Singapore in 2021, CapitaLand Investment Limited (CLI) is a leading global real asset manager with a strong Asia foothold. As at 5 November 2025, CLI had S$120 billion of funds under management. CLI holds stakes in eight listed real estate investment trusts and a suite of private real asset vehicles that invest in demographics, disruption and digitalisation-theme strategies. Its diversified real asset classes include retail, office, lodging, industrial, logistics, business parks, wellness, self-storage, data centres and private credit.
Job Description
Responsibilities
- Responsible for conceptualizing, planning, implementing, and managing overall advertising and promotional activities for the CapitaLand portfolio of shopping malls to achieve desired KPIs and unified shopping experience.
- Form strategic partnerships, source for sponsorships and opportunities to host unique marketing activations and identify publicity opportunities for the portfolio of malls.
- Proactively engage tenants to market their products through portfolio-wide initiatives to enhance their sales and shoppers’ experience.
- Conduct post-promotional campaign or event reviews to assess the effectiveness of the promotions / events in terms of shopper traffic and campaign GTO and prepare monthly reports for internal analysis.
- Develop exciting marketing strategies to actively engage communities within the portfolio of malls.
- Analyse competitors, market trends, and identify opportunities to drive sales and footfall.
Requirements
- Degree in Mass Communications, Marketing, or a related field
- Minimum 5 years’ relevant experience in retail / hospitality industry
- Creative, dynamic, and resourceful with good media and relevant promotional partners’ contacts
- Good interpersonal skills and excellent in customer relationship management
- Excellent written and verbal communications skills
- Computer literate with strong proficiency in Microsoft Word, Excel & PowerPoint
- Fast and independent with strong organizational skills
- Meticulous, self-motivated, able to multi-task and work under pressure
- Results-oriented and able to meet tight deadlines.
Benefits
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences-
- Strong advocate of staff volunteerism
- Wellness programmes
Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.
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