growthroles

Brand Manager – Charles & Keith

CHARLES & KEITH Group Open · verified Sep 24, 2026
Hong Kong Full-time Manager Brand Marketing

At a glance

Mid-level Brand Marketing role at CHARLES & KEITH Group. Hong Kong · full-time.

Pay not stated Brand Manager salary

RoleBrand Marketing
SeniorityManager
LocationHong Kong
EmploymentFull-time
PostedJun 4, 2026 · 3mo ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Grow sales by creating strategic retail solutions with landlords and vendors
  • Manage P&L, profitability, market expansion, and brand performance goals
  • Use sales, product, and market insights to improve commercial results
  • Work with Marketing and PR to build awareness and bring more shoppers to stores
  • Lead retail execution and the retail team while coordinating merchandising and product availability

What you bring

  • You bring hands-on experience with international fashion brands
  • You can turn brand strategy into effective execution across retail stores

Who this fits

This role suits a commercially focused fashion brand manager who can work across retail, Marketing and PR, inventory, landlords, and vendors. It is a full-time position listed in Hong Kong and includes leading the retail team.

From the employer

我們正在尋找對時尚充滿熱情、富有創新思維的您。

加入我們,與我們一起激發您的潛力,讓我們一起創造快樂的社群,藉由時尚表達自己。

The Brand Manager is the guardian of the brand and ensures that all products, services, and retail concepts under the brand are continuously enhanced to resonate with current and future customers. This role also leads and develops the retail team to deliver commercial success and a consistently elevated customer experience.


Job Responsibilities

  • Drive business goals & sales growth by partnering with landlords and vendors to develop creative, strategic retail solutions.
  • Own and manage P&L to ensure profitability, support market growth, and meet brand performance targets.
  • Monitor sales performance and use insights to recommend and implement strategies to optimize results.
  • Conduct product and market analysis to track fashion trends, understand customer needs, and assess competitors’ actions.
  • Partner with Marketing & PR to strengthen brand awareness and increase store traffic through effective campaigns.
  • Lead retail operations execution, ensuring stores meet brand standards and deliver consistent in-store experience.
  • Work closely with the inventory team to support merchandising effectiveness, replenishment planning, and product availability.
  • Bring hands-on international fashion brand experience, with the ability to translate brand strategy into effective retail execution.

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