Brand Manager
At a glance
Mid-level Brand Marketing role at Church & Dwight. Panama · full-time.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set brand direction across Latin American countries and turn it into annual plans, investments, KPIs, and growth priorities
- Manage regional P&L, pricing, pack-price structure, margins, portfolio mix, and return on investment
- Guide distributors on forecasts, pricing, promotions, channel portfolios, performance gaps, and execution standards
- Run innovation from concepts and claims through packaging, business cases, launches, compliance, and post-launch fixes
- Use NIQ/Kantar and distributor data to assess share, penetration, pricing, competition, sell-out, and promotional returns
What you bring
- A BA or BS in Communications or Industrial Engineering is required, with an MBA strongly preferred
- Native Spanish and advanced English are required; Portuguese would add value
- At least five years in FMCG or CPG brand positions, including multi-country or regional work
- Hands-on ownership of P&L, pricing, NRM, financial analysis, innovation, integrated campaigns, and agency management
- Advanced NIQ/Kantar capability plus experience in distributor-led markets and multi-country projects
Who this fits
You’ll suit a strategic brand operator who can influence Sales, Finance, Supply Chain, Trade Marketing, Regulatory, R&D, global teams, and distributors across countries. The role calls for strong analysis, ownership, project discipline, and comfort solving unclear problems while managing several priorities. Spanish and English are required, and the work covers Latin America through distributor-operated markets.
From the employer
A collective energy and ambition. A place where you can make a real difference.
We’re a company that genuinely cares about our people, our products, our consumers and the environment.
Our unique, informal culture champions courage, determination and collaboration. Knowing we have an open and supportive team means each of us has the freedom to take responsibility and ownership. We have a shared passion to work hard, innovate and push boundaries.
United by the belief that when we strive for growth, anything is possible. While we might not be the largest company in our industry, we believe we can have the biggest impact because: Together We Have the Power to Win.
Owns the end-to-end business performance of one or more brands across Latin America, leading strategy, P&L, portfolio, innovation, pricing/NRM, and integrated communications, all executed through distributors. The role requires strong analytical capabilities, strategic vision, cross-functional leadership, influence without authority, and operational excellence across multiple countries.
Role Accountabilities and Responsibilities
- Define short-, medium-, and long-term brand strategy, tailored to the realities of each country.
- Lead the annual Brand Plan by country, including priorities, investments, KPIs, and the growth roadmap.
- Ensure the global strategy is appropriately translated into each market.
- Manage the regional P&L, including net sales, margin, contribution, A&P, and return on investment.
- Lead the NRM and pricing agenda, including pack-price architecture, elasticities, margins, and portfolio mix.
- Partner with Finance and Sales to close performance gaps and maximize profitability.
- Coordinate with distributors on forecasting, pricing corridors, channel portfolio, promotions, and execution governance.
- Assess and optimize the quality of local plans.
- Strengthen execution capabilities and regional consistency across assigned brands.
- Lead the full innovation pipeline, including concepts, claims, packaging, business cases, and launch plans.
- Ensure regulatory compliance, local adaptation, and OTIF execution.
- Analyze post-launch performance and define corrective actions.· Analyze NIQ/Kantar data to understand market share, penetration, pricing, elasticities, and competition.
- Monitor distributor KPIs, including sell-out, ACV/TDP, pricing, and promotional ROI.
- Identify opportunities and threats by country.
- Collaborate with Sales, Supply Chain, Trade Marketing, Finance, Regulatory, R&D, and global teams.Lead regional business reviews and present strategies to directors and senior stakeholders.
Education and Experience
- BA/BS Communications, or Industrial Engineering required; MBA strongly preferred
- Native spanish and advances English. Portuguese is a plus
- 5–8+ years of experience in FMCG/CPG brand roles; regional or multi-country experience is preferred.
- Demonstrated experience with P&L management, pricing, NRM, and financial analysis.
- Strong command of 360° campaigns, innovation, and agency management.
- Advanced proficiency in NIQ/Kantar and commercial analysis.
- Experience working in distributor-operated markets.
- Leadership of multi-country projects.
- Strategic thinking.
- Price and portfolio architecture.
- Strong command of insights and market analysis.
- Data-driven decision-making, an ownership mindset, and critical thinking.
- Teamwork, collaboration, and cross-functional influence.
- Proactivity and willingness to learn.
- Ability to manage multiple tasks simultaneously.
- Project management discipline.
- Problem-solving in ambiguous, multi-country environments.
Church & Dwight is proud to be an Equal Opportunity Employer/Veterans/Individuals with Disabilities.
For more information on our company, our brands and our culture visit us at http://www.churchdwight.com/
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