Director of Marketing and Business Development
Clearskyhealth Open · verified Sep 24, 2026 At a glance
Leadership Marketing Leadership role at Clearskyhealth. Rio Rancho · full-time.
Pay not stated Marketing Leadership salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll build, run, assess, and refine marketing and sales plans using data, trends, and market needs
- You'll find regional partnerships and growth opportunities while improving department efficiency
- You'll set clinical liaison goals, review results, and ensure sales activity and client records stay current
- You'll lead public relations, advertising, media, conference, government, and related outreach efforts
- You'll work with clinical leaders on new programs and negotiate payer contracts to support hospital volume
What you bring
- At least three years of healthcare marketing experience, with five years in healthcare preferred
- A bachelor's degree in marketing or a healthcare discipline is preferred, along with supervisory experience
- A valid driver's license, acceptable driving history, and eligibility for insurance coverage
- Working knowledge of patient mix, regulations, reimbursement, hospital operations, and MS Office
- Strong planning, communication, prioritization, confidentiality, and independent-work skills
Who this fits
You'll suit a healthcare marketing leader who can direct sales and liaison activity, represent a hospital to local providers, and support occupancy goals. The role is based in Rio Rancho and involves substantial standing, sitting, driving, computer use, and lifting up to twenty-five pounds. Clinical credentials such as LPN/LVN, RT, RN, PT, OT, or SLP are preferred.
From the employer
The Director of Marketing and Business Development is responsible for the planning and execution of all marketing efforts including public relations, marketing, and sales, to ensure full occupancy of the Hospital. This position also represents the Hospital to local providers and promotes positive public relations and clinical services. This position must integrate company values into daily practice.
Essential Functions:
- Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.
- Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.
- Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.
- Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with company’s standards of conduct.
- Achieves budgeted volume goals for average daily census (ADC) and admissions.
- Ensures competency adherence for clinical liaisons.
- Works with management teams to negotiate/renegotiate contracts with payors to generate volume.
- Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.
- Works in conjunction with clinical leadership to develop and promote new programs and services.
- Completes required trainings, as assigned.
- Performs other job-related duties as assigned.
Minimum Job Requirements
Minimum Education & Experience:
- Three years’ experience in healthcare marketing required.
- Five years current experience in healthcare industry preferred.
- OR one year working experience in ClearSky Hospital.
- Bachelor’s degree in healthcare field or marketing preferred.
- Supervisory experience strongly preferred.
Required Licenses, Certifications, and/or Documentation:
- Must maintain acceptable driving record, current driver’s license, and insurability.
- Clinical licensure such as LPN/LVN, RT, RN, PT, OT, SLP preferred.
Required Knowledge, Skills, and Abilities:
- Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.
- Demonstrates proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.
- Effective organizational and time management skills.
- Effective written and verbal communication skills.
- Ability to develop and implement successful strategic sales plans.
- Ability to prioritize, meet deadlines, and complete complex tasks.
- Ability to maintain quality and safety standards.
- Ability to work independently.
- Ability to maintain proper levels of confidentiality.
- Ability to work closely and professionally with others at all levels of the organization.
Physical Requirements Over the Course of a Shift:
- A significant amount of standing, sitting, and driving, often for prolonged periods.
- Lifting/exerting of up to 25 lbs.
- Ability to hear overhead pages.
- Sufficient manual dexterity to operate equipment and computer keyboard.
- Close vision and the ability to adjust focus.
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