Founding GTM Lead
At a glance
Senior Revenue & Sales Operations role at Clera. Munich · full-time · €80,000–€140,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Define the target customer, create outbound sequences, build prospect lists, and generate pipeline from zero
- Connect CRM, sequencing, enrichment, routing, and reporting tools into a working GTM system
- Book meetings through cold calls, LinkedIn, conferences, and other direct outreach
- Lead content, launches, and nurture programs for an active open-source developer community
- Run discovery and demos, then move toward managing deals through the full sales cycle
What you bring
- At least two years in startup or high-growth B2B GTM work across sales, growth, or GTM engineering
- Evidence of personally created pipeline, backed by measurable outcomes
- Experience selling to technical decision-makers such as CTOs, engineering leaders, or IT executives
- Hands-on ability with tools such as Clay, Apollo, HubSpot, Instantly, or n8n
- Fluent written and spoken German and English
Who this fits
This suits a senior, hands-on builder who can create pipeline personally while shaping the GTM foundation. You’ll work directly with the CEO and begin with top-of-funnel ownership, discovery, and demos, with a route into full-cycle sales. The role is on-site in Munich five days each week, and visa sponsorship is unavailable.
From the employer
About the Role
This is the first dedicated GTM hire at a Y Combinator-backed AI startup building agents that automate enterprise system implementations. You will own top-of-funnel pipeline generation and work directly with the CEO, who currently carries all of sales alone. The opportunity is real: inbound is growing, two revenue motions are working, and the engineering team has started jumping on sales calls to keep up.
What You'll Do
Define the Ideal Customer Profile and build outbound sequences, targeting lists, and pipeline from scratch.
Set up and wire together the full GTM stack, including CRM, sequencing, enrichment, routing, and reporting.
Do the ground-level work too: cold calls, LinkedIn outreach, conference floors, whatever books the right meetings.
Run early-stage marketing efforts, including content, product launches, and nurturing an active open-source developer community.
Run your own discovery calls and product demos, with a clear path toward owning full-cycle deals as the motion matures.
What We're Looking For
2 or more years in a GTM role (SDR, BDR, AE, growth, or GTM engineering) at a startup or high-growth B2B company.
A pipeline you personally built, with quantifiable results to show for it.
Proven experience engaging technical buyers such as CTOs, engineering leads, or IT leadership.
Hands-on proficiency with GTM automation and CRM tools (for example: Clay, Apollo, HubSpot, Instantly, or n8n).
Experience selling or marketing technical products such as enterprise software, APIs, infrastructure, or data platforms.
Familiarity with enterprise systems like ERPs, CRMs, or data platforms is a strong plus.
Full fluency in both German and English, written and spoken.
A track record of exceptional achievement in at least one area, whether professional, academic, or otherwise.
High ownership, scrappy execution mindset, and clear, direct communication.
Compensation & Benefits
Salary range: 80,000 to 140,000 EUR annually. Visa sponsorship is not available for this role.
Location
On-site in Munich, Bavaria, Germany, five days per week.
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