Business Information Lead Generation Specialist
At a glance
Mid-level Demand Generation role at Coface. Kuala Lumpur · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run marketing programs that increase interest in products and generate qualified demand
- Build vertical-specific account-based marketing use cases with global and local marketing teams
- Create campaign content, collateral, and other assets for targeted customer outreach
- Use Eloqua to improve lead capture and qualification while building pipeline across products and services
- Review campaign and customer data, report results, and optimize performance through quarterly reviews
What you bring
- At least five years of B2B demand generation experience in Asia Pacific
- Background in Data, Business Intelligence, Trade Technology, or Rating Agencies industries
- A bachelor's degree in Marketing, Communications, or a related discipline
- Hands-on use of Eloqua, CMS, CRM, Adobe, Canva, and HTML for marketing work
- Experience delivering multi-channel programs across paid media, social, and events
Who this fits
You’ll suit a mid-level demand generation role combining campaign execution, analytics, content, marketing technology, and stakeholder coordination. The work involves collaboration with global and local marketing teams, sales pipeline development, and business customer targeting. It is based in Kuala Lumpur with a hybrid arrangement beginning after the first month.
From the employer
At Coface we make trade happen everyday
Our 5,200 experts representing 80+ nationalities in 58 countries are united by a shared purpose: helping companies navigate through uncertainty by empowering them to make the right decisions and trade smarter in a complex world.
With nearly 80 years of global experience, we offer companies a full range of solutions: Trade Credit Insurance, Business Information, Debt Collection, Single Risk insurance, Surety Bonds, Factoring — all driven by a unique data patrimony, cutting-edge technology, innovation and a deep understanding of the global economy.
Joining Coface means being part of a close-knit international organization, where your ideas matter. We foster a culture of learning, collaboration and inclusion where you are given responsibilities and can see the impact of your actions.
Shape the future of trade with us. Join our Happeners!
MISSION :
In this role, you will be responsible for developing and executing strategic demand and lead gen initiatives, and maximize revenue growth to support the business objectives.
MAIN RESPONSIBILITIES:
- Plan, direct, and execution of the marketing and communication strategy and programs to increase customer interest and demand for products and services;
- Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing);
- Liaise with local market Marketing resources and key stake holders in connection with campaigns and events plan and develop a yearly marketing activity calendar, based on the prioritized initiatives, goals, and activities originating from the strategy;
- Development of relevant content to support use cases in order to drive targeted marketing campaigns;
- Support the delivery of all the required assets, collateral and campaigns.
- Oversee the creation and implementation of new initiatives based on business needs;
- Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification;
- Build sales pipeline for business unit’s broad range of products and services using marketing services delivery teams’ offering;
- Provide reports to management on marketing campaign performance and results (leads generation and lead conversion);
- Interpret marketing and customer data to identify new opportunities to best target business customers;
- Analyze and optimize campaign results and perform quarterly post mortems.
- At least 5+ years of experience of B2B marketing demand generation in Asia Pacific in Data - Business Intelligence solutions providers, Trade Technology, Rating Agencies industries;
- Bachelor's degree in Marketing or Communications or a related field.
- Self-improvements / development with Digital marketing experience certificates
- Experience of producing multi-channel marketing plans to generate brand awareness and leads for business development;
- Experience on both business and agency side advantageous.
- Experience in using marketing technology such as CMS, marketing automation (Eloqua) and CRM, Adobe, Canva, HTML;
- Experience of managing paid media, social and events;
- Good analytical skills;
- Highly organized & project management skills;
- Excellent communication skills;
- Strong collaboration & stakeholder management skills;
- Hybrid working model after the first month
- Great place to work: central and modern office
- Opportunities to learn: budget every year for training, languages platform, e-learning platform, dedicated development program…
- Career opportunities: Opportunity to build your career (both locally and internationally) in a large global company, one of the world leaders in its field
- Health care
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