Inbound Marketing Strategy Manager
At a glance
Mid-level General Marketing role at Collabera. New York · no salary stated · we estimate $78,000–$138,750.
Collabera has not published a salary for this role. The figure below is our estimate, not theirs.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape inbound conversations across phone, click-to-chat, and other channels around buyer personas and journeys
- You'll assess buying readiness and guide each interaction toward its next customer-journey step
- You'll create training plans and materials to strengthen inbound channel associates' skills
- You'll set campaign measures and use the findings to improve future campaigns and messaging
What you bring
- You bring customer-focused marketing strategy and comfort with innovation and change
- You can manage several project streams while collaborating with cross-functional colleagues
- You communicate well and build relationships with internal teams and external partners
- You solve operational problems effectively; inbound telephone experience is a plus
Who this fits
You’ll suit an entrepreneurial marketer who wants to help build a buyer-focused, data-led demand engine. The role is based onsite in New York and operates in a fast-paced, intellectually challenging environment. You’ll collaborate across internal teams and with external partners.
From the employer
Established in 1991, Collabera has been a leader in IT staffing for over 22 years and is one of the largest diversity IT staffing firms in the industry. As a half a billion dollar IT company, with more than 9,000 professionals across 30+ offices, Collabera offers comprehensive, cost-effective IT staffing & IT Services. We provide services to Fortune 500 and mid-size companies to meet their talent needs with high quality IT resources through Staff Augmentation, Global Talent Management, Value Added Services through CLASS (Competency Leveraged Advanced Staffing & Solutions) Permanent Placement Services and Vendor Management Programs.
Collabera recognizes true potential of human capital and provides people the right opportunities for growth and professional excellence. Collabera offers a full range of benefits to its employees including paid vacations, holidays, personal days, Medical, Dental and Vision insurance, 401K retirement savings plan, Life Insurance, Disability Insurance.
Job Description
• It is an incredibly exciting time to join the US Middle Market Prospect Marketing team.
• As an individual with an entrepreneurial mindset, you will have an extraordinary opportunity to fuel the team’s transformation into a buyer-centric, data-driven demand engine.
• As the Senior Manager of Inbound Marketing Strategy, you will own the inbound customer experience across channels from initial engagement by inbound marketing associates to lead distribution.
Specific responsibilities include:
• Develop multi-channel inbound dialogue strategy (i.e. phone, click to chat, etc.) building upon the Middle Market’s buyer personas and journeys.
• Develop systematic approach to measure readiness-to-buy during inbound customer interactions to determine next step in customer journey.
• Create training strategy and associated assets to up-skill inbound channel associates.
• Design and implement campaign performance metrics to derive insights to enhance future campaigns and messaging.
Qualifications:
• Strong strategic marketer with strong focus on the customer.
• Comfortable with innovation and change in a fast-paced, intellectually challenging environment.
• Detail-oriented project manager who can juggle multiple work streams in collaboration with cross-functional partners.
• Effective communicator with the ability to build and manage relationships with internal teams and external partners.
• Problem solver who can manage through operational challenges and overcome them.
• Inbound tele experience a plus.
To know more on this position or to schedule an interview please contact:
Vishwas Jaggi
973-475-7482
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