GTM Engineer
At a glance
Mid-level Solutions & Sales Engineering role at Conversion. San Francisco · full-time · $150,000–$200,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build scalable systems for prospecting, enrichment, outreach, and marketing automation
- Write cold-email, LinkedIn, partner, and nurture sequences for outbound programs
- Use intent signals, ICP models, and segmentation to focus on high-fit accounts
- Improve GTM vendors, data pipelines, workflows, and CRM queryability
- Equip SDRs with playbooks, target-account lists, and effective tooling
What you bring
- Bring technical familiarity with GTM and automation tools, APIs, and webhooks
- Work comfortably in system details, including debugging, while shaping broader GTM strategy
- Develop creative solutions across SDR plays, outbound sequences, and marketing enablement
- Value high-intensity, in-person teamwork and take ownership of craft and impact
Who this fits
You’ll suit this role if you can move between data infrastructure, automation, outbound messaging, and broader GTM strategy. You’ll work with substantial autonomy on a lean team supporting an enterprise-focused motion. The position is onsite in San Francisco and fits people who want a high-intensity, in-person environment.
From the employer
About Us
Conversion is the agentic marketing automation platform for modern enterprises such as Plaid, ClickHouse, Webflow, and Productboard. Today, marketing is stitched together from outdated software, enrichment tools, and disconnected workflows. Funnels are broken. Messaging is misaligned. Most teams are flying blind.
We’re fixing that. Conversion lets growth teams build and automate their entire go-to-market motion in one place. From acquisition to activation to retention, it’s all managed in a single interface: fast, personalized, and powered by AI.
We’ve raised over $28 million from top investors such as Abstract Ventures, True Ventures, and HOF Capital. We’re at $6M+ ARR, growing quickly, and powering go-to-market for 4000+ customers.
We’re a lean, high-performing team in San Francisco. If you’re excited about selling a creative, modern product with clear ROI and doing your best work alongside world-class teammates; we’d love to meet you.
Over $28M in funding
$0 to $6M ARR in under 12 months, 4000+ customers
Elite team from Airbnb, Palantir, Pinterest, IMC Trading, Shopify, Linkedin, Microsoft, and more
About the Role
Hey there! Ishaan here 👋 I lead GTM Engineering at Conversion. At most organizations, GTME feels like a siloed function. You’re either working on just outbound or just revenue operations. At Conversion, GTME encompasses a breadth of functions, where everyday looks different. You’ll operate with complete autonomy and be responsible for building the infrastructure that pushes us into our next phase of growth.
This role requires a strong mix of GTM, data, and creative fluency. Some days you’ll be creating large scale data pipelines while other days you’ll be working on creative solutions to generate top-of-funnel leads. We operate a heavy enterprise motion, which means data and personalization are critical to our GTM motion. We’re looking for a world-class generalist who loves nerding out on new technologies, tweaking outbound copy, and building complex internal data systems.
Responsibilities
Design and build scalable systems for prospecting, enrichment, and outreach
Craft copy and sequences across cold email, LI, partners, and marketing nurture
Implement and utilize intent signals for warm outbound efforts
Build ICP models and segmentation logic to ensure GTM efforts are focused on high-fit accounts
Partner with marketing to enable ads, events outreach, nurture sequences, and special projects
Evaluate, implement, and optimize vendors across the entire GTM stack (Salesforce, Conversion, Gong, Clay, Heyreach, OutboundSync, Sumble, etc.)
Create workflows and systems that enable sales and marketing automation at scale, set up high-quality data pipelines, and make our CRM easily queryable
Equip our SDRs with creative playbooks, target ICP lists, and the right tooling
You Might Be a Great Fit If You
You believe in high-intensity, in-person teams and want to be surrounded by top talent
You care deeply about craft and impact, not just output. You take pride in doing great work, even on small details.
You’re able to be in the technical weeds and fix bugs in your systems but also zoom out, think in systems, and push towards a broader GTM strategy
You love complex GTM problems and are able to come up with creative solutions across SDR playbooks, outbound sequences, marketing enablement, etc.
You have technical familiarity with GTM & automation tools (Salesforce, HubSpot, Marketo, Clay, Zapier, Gong, Apollo, Instantly, APIs, webhooks, etc.)
Useful links
Website: https://conversion.ai/
Learn more about our company culture here: https://conversion.ai/careers
Check out out this Next Play article about our team! https://nextplayso.substack.com/p/how-a-big-pivot-helped-this-company
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