Digital Marketing & Property Research / Lead Specialist - 171
D2B Open · verified Sep 24, 2026 At a glance
Senior Digital Marketing role at D2B. Remote, Philippines.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build the property website from platform choice through structure, copy, and ongoing updates
- Set up LinkedIn, Facebook, and Instagram profiles with consistent brand messaging
- Find and scrape Christchurch leads, then organize owners, agents, and opportunities in a usable database
- Run monthly email outreach to Christchurch agents and track campaign results
- Publish property content, maintain listings and insights, and support SEO and lead capture
What you bring
- Bring hands-on New Zealand property experience across real estate, management, development, or investment
- Understand NZ property platforms, including Property Guru
- Know how to build and maintain a site with Shopify, WordPress, Webflow, or a comparable platform
- Show experience in digital marketing, lead generation, or social media management
- Work independently with strong written and verbal communication
Who this fits
You’ll suit this if you combine NZ property knowledge with digital marketing, research, and outbound communication, and enjoy creating processes from scratch. The role is remote in Metro Manila, follows Australian working hours and holidays, and is described elsewhere as flexible, part-time, or contract despite the opening’s full-time wording. It calls for autonomy and may grow as the Christchurch portfolio expands.
From the employer
Position: Digital Marketing & Property Research/Lead Specialist
Salary: PHP 95,000 - 107,000/month
Working Hours & Conditions: Aligned with Australian hours; full-time (remote)
Holidays: AU Holidays
ABOUT THE COMPANY:
The client is a Christchurch-based property business managing approximately 150 properties annually, with a growing presence across both residential and commercial property sectors.
As the business expands, BCG Property is looking to build a strong digital presence and lead generation engine to support continued growth and market visibility.
OVERVIEW:
The client is seeking a proactive and resourceful Digital Marketing & Property Research Specialist to establish and manage its online presence while supporting lead generation efforts.
This is a foundational role where you will help build the brand from the ground up—creating a website, launching social channels, and driving targeted outreach within the Christchurch property market - it also involves scraping data for leads, and manual reach out
RESPONSIBILITIES:
- Digital Presence & Brand Setup (Initial Focus)
- Lead the creation of the client's Property’s website (platform selection, structure, content, and ongoing updates)
- Establish and manage social media profiles (LinkedIn, Facebook, Instagram)
- Ensure consistent branding and messaging across all digital channels
- Lead Generation & Property Research
- Source and scrape leads from platforms such as Property Guru
- Identify potential property opportunities, owners, and agents
- Build and maintain a structured lead database
- Support outbound targeting strategies within the Christchurch market
- Email Marketing & Agent Outreach
- Develop and execute monthly email campaigns targeting Christchurch-based agents
- Create engaging content relevant to market activity and opportunities
- Manage email lists and campaign performance
- Social Media & Content Management
- Plan and execute regular social media content
- Share property insights, listings, and market updates
- Align content with lead generation and brand-building goals
- Website & Content Management
- Maintain and update website content (listings, blogs, insights)
- Ensure website is optimised for lead capture and user experience
- Support basic SEO initiatives
- Market Research & Insights
- Monitor the Christchurch property market (residential and commercial)
- Provide regular insights on:
- Market trends
- Pricing movements
- Investment opportunities
- Support the business with a “market pulse” view to inform decisions
Requirements
QUALIFICATIONS:
- Direct experience in the New Zealand property industry (real estate, property management, development, or investment)
- Strong understanding of NZ property platforms (e.g., Property Guru)
- Experience in digital marketing, lead generation, or social media management
- Ability to build and manage a website (Shopify, WordPress, Webflow, or similar)
- Strong written and verbal communication skills (for email campaigns and content creation)
- Highly organised and able to work independently
PREFERRED SKILLS (nice to have):
- Experience working with Christchurch property market
- Familiarity with commercial property
- Basic SEO and analytics knowledge
- Experience with CRM systems or lead management tools
WORK STRUCTURE:
- Flexible / remote-friendly role
- Part-time or contract engagement
- Opportunity to grow into a larger role as the business scales
WHY JOIN?
- Opportunity to build a property brand from the ground up
- Work directly with a growing Christchurch-based business
- High level of ownership and autonomy
- Combine property expertise with digital marketing
- Long-term growth potential as the portfolio expands
IDEAL CANDIDATE PROFILE:
This role is ideal for someone who:
- Has hands-on NZ property experience and understands the market
- Enjoys both marketing and research-driven work
- Is comfortable building systems and processes from scratch
- Can operate independently and take initiative
- Wants to play a key role in growing a property-focused business
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