Senior Manager, Customer Lifecycle Marketing (Open to Remote, Continental U.S.)
At a glance
Senior Email Marketing role at Dentsuaegis. 8 Locations · full-time · $94,000–$125,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape cross-channel marketing plans that connect client strategy to execution
- You'll turn first-party data, CRM developments, and market trends into client ideas
- You'll build durable relationships with senior client stakeholders and advise them on growth
- You'll work with account, operations, creative, analytics, and partner agencies to make plans executable
- You'll define measures and use data to demonstrate business impact
What you bring
- You have a bachelor's degree and at least seven years in data-led marketing across CRM, email, and media
- You've spent at least three years in an agency or consulting environment
- You can use Excel for complex spreadsheets and research tools, then present analysis in PowerPoint
- You can operate in a matrixed organization with broad independence
- You have experience helping sell new client services; Braze experience is a plus
Who this fits
This suits a senior marketer who combines analytical and creative thinking with client advising and can turn strategy into recommendations. You can work remotely from the continental United States, but those near hubs in Chicago, metro Detroit, Los Angeles, or New York City are expected in the office three days weekly, or two days in Los Angeles. Plan for average travel of twenty to forty percent and flexibility for client and company needs.
From the employer
Job Description:
We welcome remote candidates based in the continental United States
Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.
As Senior Manager, Customer Lifecycle Marketing you will join a team of talented and experienced marketers who focus on helping Merkle clients achieve their business goals.
You understand our client's business and strategic goals. You'll appreciate the importance of relationships and work to become a trusted advisor to the client and Merkle account team. You will be a person who excels in both analytic and creative thinking and will help solve client problems. Your skills in communicating strategy allows others to believe in the ideas that you present and follow that belief through to execution.
To be successful in this role you have to love solving client problems, and understand how businesses, brands and customers work with one another, with an advanced understanding of the evolving role that data and technology play in this relationship. You can identify business growth opportunities and develop recommendations to help grow client relationships.
Responsibilities:
Lead the development of strategic omni-channel marketing plans.
Be a subject matter expert and translate new technology - particularly in the areas of 1st party data marketing and CRM - into new marketing ideas for the client.
Monitor current marketing trends, new technology solutions, and competitive strategies - and then translate them into new marketing ideas for clients.
Develop trusted, long-term relationships with important client contacts and executives.
Ensure meaningful client value is delivered through a mix of best-practice solutions, and original thinking.
Collaborate with team leadership (account management, operations, creative, analytics), and partner agencies to turn ideas into executable plans.
Identify data points and measurements to show the impact of our approach and strategy on our client's business.
Qualifications:
Bachelor's Degree required.
7+ years' experience in data-driven marketing – specifically CRM, email, online/offline media
3+ years working in an agency or consulting firm.
Experience with Braze (advantageous if you have this!)
Experience developing solutions to support the sale of new services to clients.
Hands-on skills using data and research to guide decisions –proficiency in excel (can maintain complex spreadsheets) and research tools.
Experience translating data analysis into relevant marketing recommendations and presentations – proficiency in PowerPoint.
Comfort and experience working within a matrixed organization in roles with a wide degree of latitude.
Average 20-40% travel (contingent on comfort level of client)
The annual salary range for this position is $94,000-$125,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office
Location:
ChicagoBrand:
MerkleTime Type:
Full timeContract Type:
PermanentDentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color, national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
Dentsu is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us, please send an e-mail to ApplicantAccommodations@dentsu.com by clicking on the link to let us know the nature of your accommodation request and your contact information. We are here to support you.
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