Practice Lead, Paid Social
At a glance
Senior Paid Social role at Digital Matter. New York · $150,000–$250,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run paid social programs across Meta, TikTok, Snapchat, Pinterest, X, and Reddit for retail outcomes
- Own client launches, relationships, ad serving, technology setup, optimization, and quarterly planning
- Turn media results into business guidance for clients and executive stakeholders
- Find growth opportunities around retail seasonality, promotions, and inventory limits
- Lead Managers and Analysts while coordinating with other channel leads and proposal teams
What you bring
- You have substantial experience directing and delivering paid social, preferably for retail, fashion, luxury, or related consumer brands
- You can develop brand and performance programs across channels and confidently guide platform decisions
- You connect attribution, incrementality, lift, and testing methods to practical business actions
- You bring strong data skills, including VLOOKUPs, pivot tables, and statistical analysis
- You have team leadership and training experience plus a BA or equivalent in marketing, business, or a quantitative field
Who this fits
This role suits a senior paid social leader who can advise clients, oversee delivery, and manage Managers and Analysts. You’ll work with retail-focused clients and partner with Paid Search, Programmatic, and SEO leads. The position is hybrid in New York, United States.
From the employer
Who We Are:
At Digital Matter, we are a next-generation growth and transformation partner built for the realities of today’s market.
We combine the pace and precision of a startup with the discipline and rigor of a global advisory firm.
Our team brings deep operating experience across media, retail, and technology. We have built, scaled, and transformed organizations.
We help consumer brands unlock growth and navigate transformation by managing media as a strategic asset class, connecting data, technology, and creativity to deliver measurable business impact.
Our mission is clear: to transform media into a lever for enterprise-level value creation, powered by intelligence, automation, and future-ready technology.
Over the past seven years, we’ve guided organizations through IPOs, digital turnarounds, and successful exits, proving that when media is managed as capital, it becomes a catalyst for growth and transformation at scale.
What You’ll Do
- Develop and oversee multi-platform Paid Social strategies (across Meta, TikTok, Snapchat, Pinterest, X, and Reddit) tailored to retail client goals (e.g., ROAS, new customer acquisition) through the full account management lifecycle.
- Serve as the key player in kick-off meetings, client relationship management, ad-serving, tech stack implementation, campaign optimization, and quarterly business planning.
- Be a trusted advisor to clients, guiding their investment strategies & performance to broader business KPIs.
- Develop and grow relationships with client-side stakeholders to ascertain business needs and craft the best strategic and tactical approach.
- Identify trends and opportunities to innovate within the Paid Social landscape, especially in dynamic retail environments (e.g., seasonality, promotions, inventory constraints).
- Lead, mentor, and grow a team of Managers and Analysts, fostering a culture of curiosity, accountability, and performance.
- Act as the senior point of contact for key accounts, providing strategic oversight and performance storytelling that resonates with executive stakeholders.
- Collaborate with other channel leads (e.g., Paid Search, Programmatic, SEO) to ensure a unified and customer-centric media approach.
- Partner cross-functionally to assist with proposal responses, technical demos, and marketing efforts.
What You’ll Bring
- Tenured maturity leading and implementing paid social media, ideally across retail, fashion, luxury, or adjacent consumer categories, with increasing ownership of strategy, delivery, and outcomes.
- Demonstrated ability to build and run paid social brand + performance strategies across channels.
- Strong platform fluency across Meta, TikTok, Snapchat, Pinterest, and X, and related ecosystems, able to guide teams and challenge assumptions with confidence.
- A structured, analytical problem-solving mindset: you can decompose ambiguity, build a plan, and connect media decisions to business impact.
- Strong command of measurement and analytics, including attribution concepts, incrementality, lift, and experimentation design—with the ability to convert analysis into action.
- Strong data analysis abilities (VLOOKUPs, pivot tables, and statistical analysis).
- Proven ability to lead teams and influence, confidence, and clarity.
- Experience onboarding and training team members.
- BA (Bachelor of Arts) or equivalent with an emphasis on marketing, business, or coursework of a quantitative nature; preferably a degree in Marketing, Economics, Accounting, Mathematics, or Statistics
Closing
What We Value:
One Team.
We’re all in. When we win, we win together. When we miss, we learn together.
Collaboration isn’t optional; it’s how we operate. Everyone plays a part, everyone has a stake, and
every result belongs to all of us.
Maximum Transparency.
We are transparent, both internally and externally. The value we deliver comes from leveraging those
truths to drive actionable solutions that move the business forward.
Ownership Culture.
We believe in moving with purpose. We don’t wait for perfect conditions - we identify opportunities,
make informed decisions and execute with speed and accountability. Success is measured by what
we accomplish, not just what we plan.
Digital Matter is an Equal Opportunity Employer and is committed to fair and equitable hiring practices.
All hiring decisions at Digital Matter are based on strategic business needs, job requirements, and individual qualifications. All candidates are considered without regard to race, color, religion, gender, sexuality, national origin, age, disability, genetics, or any other protected status. If you require a reasonable accommodation for an interview please reach out to HR at Jana.Greenberg@dgtlmttr.com
** Note to Recruiters and Placement Agencies: We do not accept unsolicited agency resumes. **
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