Social Marketing Manager
On-site Beverly Hills Full-time Manager General Marketing
At a glance
Mid-level General Marketing role at DNAM Brands. Beverly Hills · full-time · no salary stated · we estimate $72,000–$86,000.
Estimated pay
DNAM Brands has not published a salary for this role. The figure below is our estimate, not theirs.
$72,000 – $86,000
What the middle half of mid-level general marketing roles in Beverly Hills paid, among postings that did state a salary.
Worked out from 8 postings that stated pay, median $74,000. Last updated Mar 10, 2026.
RoleGeneral Marketing
SeniorityManager
LocationBeverly Hills
WorkplaceOn-site
EmploymentFull-time
PostedAug 11, 2026 · 6w ago
Role brief
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Von Dutch’s social plan and turn launches, collaborations, events, and cultural moments into platform-ready campaigns
- Build content calendars, campaign briefs, posting plans, and creator timelines with marketing, creative, and e-commerce partners
- Find, brief, and manage creators through gifting, product seeding, paid partnerships, and campaign delivery
- Guide content concepts and production while keeping output aligned with the brand and native to each platform
- Track social results, manage community engagement, and bring leadership recommendations for growth
What you bring
- Three to five years managing social and creator marketing for a fashion, lifestyle, streetwear, or consumer brand
- A record of growing social channels through planning and creative execution
- Hands-on experience with influencer programs, product seeding, and creator relationships
- Strong command of content planning, platform analytics, and social performance measures
- Knowledge of fashion, youth culture, internet culture, and changing social trends
Who this fits
You’ll suit this role if you understand fashion culture, creator marketing, internet behavior, and culturally relevant social content. You’ll work across creative, marketing, events, and e-commerce teams while handling multiple campaigns. The position is full-time and onsite in Beverly Hills.
From the employer
DNAM Brands is a family-owned and operated company that owns and licenses a portfolio of globally recognized fashion and lifestyle brands, including Von Dutch, Ed Hardy, Valentino Orlandi, Allbirds, Badgley Mischka, and more. We are looking to hire a full-time Social Marketing Manager for DNAM Brands.
We are seeking a strategic, creative, and culturally connected Social Marketing Manager to lead Von Dutch’s social presence and creator marketing efforts across TikTok, Instagram, and emerging platforms.
This role is responsible for translating brand campaigns, product drops, events, and cultural moments into compelling social experiences that grow awareness, engagement, and brand relevance.
Working closely with the Marketing, Events, and E-commerce teams, you will own Von Dutch’s social strategy from planning through execution—developing campaign rollouts, managing influencer relationships, overseeing content calendars, and measuring performance across platforms.
This role is ideal for someone who understands fashion culture, internet trends, creator marketing, and how to build a brand that feels authentic within today’s social landscape.
This role is responsible for translating brand campaigns, product drops, events, and cultural moments into compelling social experiences that grow awareness, engagement, and brand relevance.
Working closely with the Marketing, Events, and E-commerce teams, you will own Von Dutch’s social strategy from planning through execution—developing campaign rollouts, managing influencer relationships, overseeing content calendars, and measuring performance across platforms.
This role is ideal for someone who understands fashion culture, internet trends, creator marketing, and how to build a brand that feels authentic within today’s social landscape.
Responsibilities
-
Social Strategy
- Develop and execute Von Dutch’s social media strategy across TikTok, Instagram, and emerging platforms
- Translate product launches, campaigns, collaborations, and events into platform-specific social marketing plans
- Identify cultural moments, platform trends, and creative opportunities that keep Von Dutch relevant and engaging
- Develop both long-term platform growth strategies and short-term reactive content opportunities
- Own social rollout strategies for product launches, seasonal campaigns, collaborations, and events
- Build and maintain structured social content calendars aligned with the overall marketing calendar
- Create campaign briefs outlining content needs, posting cadence, creator strategy, and launch timelines
- Partner with Creative, Marketing, and E-commerce teams to ensure social initiatives support broader business objectives Influencer & Creator Marketing
- Develop and manage Von Dutch’s influencer and creator marketing strategy
- Identify, recruit, and build long-term relationships with creators aligned with the brand
- Manage product seeding, gifting, paid partnerships, and creator communications
- Develop creator briefs and oversee campaign execution
- Track creator performance and identify opportunities to improve ROI and engagement Content Direction
- Partner with the Content Creator to develop content concepts, shot lists, and creative priorities
- Ensure all content reflects Von Dutch’s brand identity while remaining platform-native and culturally relevant
- Guide content production around launches, events, and seasonal initiatives
- Identify opportunities for user-generated content, community storytelling, and trend participation Analytics & Growth
- Monitor platform performance including engagement, reach, impressions, audience growth, and conversion metrics Analyze campaign performance and provide actionable recommendations to improve future initiatives
- Stay current on platform algorithm changes, emerging trends, and competitive activity
- Present recurring social performance reports and strategic recommendations to leadership Community Management
- Oversee Von Dutch’s community engagement strategy across all social platforms.Maintain a consistent and authentic brand voice
- Foster meaningful interactions with customers, creators, and the broader Von Dutch community
Campaign Planning & Execution
Qualifications
- 3–5 years of experience managing social media and creator marketing for a fashion, lifestyle, streetwear, or consumer brand
- Demonstrated success growing social platforms through strategic planning and creative execution
- Strong understanding of TikTok, Instagram, and emerging social platforms
- Experience managing influencer campaigns, product seeding, and creator partnerships
- Strong knowledge of content strategy, platform analytics, and social performance metrics
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously
- Strong communication and collaboration skills across creative and cross-functional teams
- Deep understanding of fashion, youth culture, internet culture, and social trends
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