Social Media Lead
At a glance
Senior Social Media role at DualEntry. New York City · full-time · $160,000–$210,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run the social channels and online communities that attract finance and startup audiences
- Work with the founders to extend their voices across X, LinkedIn, and relevant communities
- Write timely short-form posts, replies, and founder-focused content
- Create quick videos and other posts that founders and finance teams will share
- Use engagement, audience growth, and finance-leader awareness to judge results
What you bring
- At least three years managing social for a startup, creator, or founder
- Strong awareness of founder and SaaS internet conversations as they happen
- Sharp short-form writing instincts, especially for compelling opening lines
- A bias toward publishing quickly, then refining based on the response
- A high level of commitment to work that may extend beyond standard business hours
Who this fits
You will fit a fast-moving, high-trust environment with demanding expectations and direct access to founders. The role is based in the New York City headquarters and is onsite. Experience in fintech, accounting, B2B SaaS, community building, paid social, or a personal newsletter, podcast, or side project could strengthen your fit.
From the employer
About DualEntry
DualEntry is building the OS for finance.
Every business needs a financial system of record, yet the world's largest fintech market ($220B+) still runs on software from the 1990s, with no new entrants in 30 years. DualEntry's AI-native ERP automates accounting from data entry to close, so finance teams move faster, spend less and incur less risk.
In just 2 years we've raised $100M+ from Lightspeed, Khosla Ventures, Contrary and Google Ventures and earned the trust of customers from $5M ARR to publicly traded companies.
We hire outliers. We're looking for people with a track record of accomplishing difficult things, whether through their careers or achievements outside of work. You'll find leaders, colleagues who've competed at the highest levels of sport, performed on Broadway, trained with UFC champions and founded the country’s largest Python community - because that's what it takes to reinvent a $220B industry.
📍 Location: New York City HQ, 7 World Trade Center
Where you'll create impact
You'll own the channels where finance and startup people love coming to. And you'll move faster than the incumbents.
The reply that gets 500 likes because you posted it 10 minutes after the moment happened
The video you shot on your phone this morning that founders are sharing with their teams
The subreddit thread where someone's complaining about NetSuite and you're already there with the answer
You'll work directly with the Founders to amplify their voice across X, LinkedIn, and the communities where it matters. You'll measure success in engagement, follower growth, and the number of finance leaders who know DualEntry because they saw you in their timeline.
What sets you up for success
3+ years running social for a startup, creator, or founder.
You live on founder and SaaS internet. You know what's happening today without being told.
Native short-form writing instincts. First line does 80% of the work.
Speed over perfection. You'd rather post and adjust than wait for approval.
Hardcore work ethic. Social doesn't respect business hours.
Nice to have: fintech, accounting, or B2B SaaS familiarity · your own newsletter, podcast, or side project · community-building experience · paid social experience · a background that's more "extremely online operator" than "agency social media manager"
Why you’ll thrive here
Significant equity ownership in one of the top AI companies in the world
You’re joining early and will grow with DualEntry
Your feedback shapes the product directly
High-speed, high-trust environment with high expectations
Meet the Marketing Team
Jan made sure we were the ones being understood. Owned marketing messaging, positioning, and voice. Redesigned the DualEntry website in her first 90 days. Also launched a bi-coastal NYC/SF campaign covering over 100+ billboards that lifted brand visibility and awareness
Ana took the lead and owned the community and events at DualEntry from end to end. Thousands of attendees across 15+ events in 6 months. Dinners, roundtables, poker night and much more!
George grew organic search traffic from 2-5 clicks a day to 80-90 clicks a day, a 2330% increase (24x), excluding career and branded queries, through targeted SEO and content work.
Bruno built Slack bots that surface CFO job changes and funding announcements in real time, automate our gifting flow, and sync everything to HubSpot and Hex, so signals become warm intros and campaign performance lands directly in our dashboards.
Compensation & Benefits
Equity: $50,000 - $75,000
Base Salary: $160,000 - $210,000
Medical, dental & vision insurance
One Medical membership
Mental health support (Talkspace)
Fertility & family-building support (Kindbody)
Virtual healthcare (Teladoc Health)
401(k)
Commuter benefits
Learning & development budget for courses, certifications & language learning
Unlimited AI tokens
AI skills development & enablement
Visa & permanent residence sponsorship
Relocation support for employees moving to New York
Flexible PTO (27 days, including public holidays)
Collaborative, in-office culture with no bureaucracy
Snacks, drinks, team events & more
We're not building a marketing team that follows the playbook. We're building the one people copy and study for years to come.
Jan Abaza, Founding Product Marketing Manager
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