Head of Demand Generation (Remote, Germany)
At a glance
Leadership Demand Generation role at Easygenerator. Remote, Germany · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll turn growth goals into channel priorities, roadmaps, and reliable marketing-sourced pipeline
- You'll shape website messaging, structure, user experience, landing pages, and conversion improvements
- You'll direct paid acquisition and €2M+ budget allocation against revenue goals
- You'll build SEO/GEO programs and intent-led content clusters for authority and pipeline growth
- You'll lead paid, content, web, and design teams while improving funnel performance and testing processes
What you bring
- At least five years of B2B SaaS digital growth experience and two years leading teams
- A record of increasing pipeline while managing a €2M+ marketing budget
- Strong working knowledge of paid acquisition, CRO, and SEO/GEO
- Hands-on experience creating AI-agent or agentic workflows that automate marketing end to end
- Commercial and analytical judgment, plus editorial, digital design, and enterprise sales awareness
Who this fits
You'll fit this director-level role if you can connect positioning, demand programs, conversion, and revenue outcomes. It suits someone comfortable leading paid, content, web, and design teams while partnering with PMM, Revenue, and leadership. The role is full-time and remote within Germany, with international SaaS and twenty to one hundred million ARR experience preferred.
From the employer
About Easygenerator
We’re a fast-growing EdTech scale-up on a mission to revolutionize learning through our award-winning authoring tool. Used by global giants like Kellogg’s, T-Mobile, and Siemens, Easygenerator helps organizations simplify knowledge sharing: fast, easy, and impactful.
We’re an AI-first company, utilizing cutting-edge tools in both our products and internal workflows. You’ll gain hands-on AI experience and develop a future-proof skillset while contributing to a fast-moving, high-impact product.
Role Summary
The Head of Demand Generation owns Easygenerator’s end-to-end demand engine: paid acquisition, website, SEO/GEO, content, and conversion.
This role turns product positioning into high-performing demand programs that drive qualified pipeline, strengthen authority, and improve full-funnel conversion.
A commercially accountable leader, they combine editorial judgment, digital design understanding, and growth discipline to influence pipeline quality and revenue.
Core Responsibilities
Demand Engine & Pipeline
Own paid, organic, website, and conversion channels.
Translate growth targets into clear priorities and roadmaps.
Deliver predictable marketing-sourced pipeline while balancing short- and long-term growth.
Website & Conversion
Lead website structure, messaging, UX, landing pages, and CRO.
Partner with PMM to ensure clear, differentiated positioning.
Maintain clarity, credibility, and performance across touchpoints.
Paid & Organic Growth
Lead paid acquisition and €2M+ budget allocation aligned to revenue goals.
Optimize for pipeline and revenue impact with strong attribution visibility.
Build scalable SEO/GEO and intent-based content clusters to grow authority and long-term pipeline.
Content & Design
Lead revenue-focused content aligned to buyer journey and enterprise sales.
Ensure digital design supports differentiation, clarity, and conversion.
Revenue & Analytics
Own marketing-sourced pipeline targets and key revenue KPIs.
Build quarterly growth plans and improve funnel bottlenecks.
Team Leadership
Lead paid, content, web, and design teams.
Establish scalable processes and experimentation frameworks.
Partner closely with PMM, Revenue, and Leadership.
Qualifications
5+ years in B2B SaaS digital growth; 2+ years team leadership.
Proven pipeline growth and €2M+ budget ownership.
Strong expertise in paid, CRO, and SEO/GEO.
Editorial judgment, digital design understanding, and enterprise sales awareness.
Analytical and commercially driven.
Hands-on experience with AI agents and agentic workflows (e.g. Claude, other LLM-based tooling), ideally having designed or shipped systems that automate marketing processes end-to-end, not just explored AI tools in a personal context.
Preferred
Experience in 20M–100M ARR SaaS.
International SaaS exposure.
Close collaboration with PMM and Commercial teams.
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