EDM (Email Marketing) Manager
At a glance
Mid-level Email Marketing role at EBC Group. Kuala Lumpur · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build email programs that increase engagement, conversions, retention, and revenue
- Create targeted campaigns by writing copy, designing templates, and improving deliverability
- Run campaigns from scheduling and testing through launch, tracking, and reporting
- Use audience behavior and email metrics to refine performance through segmentation and A/B tests
- Coordinate with design, content, and product teams while maintaining the campaign calendar
What you bring
- A marketing, communications, or related bachelor's degree
- Four to five years developing and delivering email campaigns
- Hands-on ability with Mailchimp, Constant Contact, or comparable email platforms
- Strong data interpretation, copywriting, editing, project management, and prioritization skills
- Knowledge of email deliverability, spam rules, GDPR, and CAN-SPAM
Who this fits
You’ll suit a fast-moving marketing team where you can work independently and collaborate across functions. The role is full time and onsite in Kuala Lumpur, Malaysia. Experience with HTML, CSS, marketing automation, and CRM systems is preferred rather than required.
From the employer
EBC Financial Group – a global financial services provider headquartered in the dynamic city of London, we specialize in global financial investment, asset management and financial consulting. Our team consists of seasoned professionals and young talents who bring diverse perspectives and exceptional skills to the table. Since our establishment in 2020, our company has experienced rapid growth. We currently operate in major financial hubs worldwide, including Cyprus, Sydney, Singapore, Kuala Lumpur, Hong Kong, Tokyo, Bangkok and more. At EBC, integrity, respect, and youth are our core values. The right candidate will have the opportunity to work with experienced professionals and be part of a dynamic and innovative team. Join us on our mission to create value for our clients and become a trusted partner in the global financial market.
Job Summary:
Weare looking for a talented and experienced EDM (Email Marketing) Manager to join our marketing team. The ideal candidate will have a passion for email marketing and a strong track record of driving engagement and conversions through email campaigns. As an EDM Manager, you will be responsible for developing and executing email marketing strategies to promote our products/services, nurture leads, and drive revenue growth.
Responsibilities:
- Develop and execute email marketing strategies to drive engagement, conversion, and retention.
- Plan and create email campaigns, including designing email templates, writing compelling copy, and optimizing email content for deliverability and engagement.
- Segment email lists based on customer data and behavior to ensure targeted and personalized communication.
- Manage the end-to-end process of email campaign execution, including scheduling, testing, deployment, and performance tracking.
- Monitor and analyze key email marketing metrics, such as open rates, click-through rates, and conversion rates, and use insights to optimize campaign performance.
- Collaborate with cross-functional teams, including design, content, and product teams, to align email marketing efforts with overall marketing objectives.
- Stay updated on industry best practices and emerging trends in email marketing and implement innovative strategies to drive results.
- Maintain email marketing calendar and ensure timely delivery of campaigns.
- Implement A/B testing and other optimization techniques to improve email performance and ROI.
- Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM regulations.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in email marketing, with a minimum of 4-5 years of experience in developing and executing email campaigns.
- Proficiency in email marketing platforms such as Mailchimp, Constant Contact, or similar tools.
- Strong analytical skills and ability to interpret data to drive insights and decision-making.
- Excellent copywriting and editing skills, with a keen eye for detail.
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Strong project management skills and ability to prioritize tasks effectively.
- Experience with HTML and CSS for email template design is a plus.
- Knowledge of marketing automation tools and CRM systems is preferred.
- Familiarity with email deliverability best practices and spam regulations.
- Excellent communication and interpersonal skills.
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