Email & Lifecycle Marketer
ehr Open · verified Sep 24, 2026 At a glance
Mid-level Email Marketing role at ehr. Auckland · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll plan and launch email programs that acquire, engage, retain, and reactivate clients
- You'll build welcome, onboarding, nurture, reactivation, and win-back journeys through automation
- You'll tailor messages by behavior, demographics, value, and lifecycle stage, then write the copy
- You'll coordinate with design, product, and operations while checking links, tracking, and rendering
- You'll review campaign results, run simple A/B tests, and use findings to improve future sends
What you bring
- You hold a bachelor's degree in marketing, business, communications, or a related field
- You bring at least two years of hands-on email or lifecycle/CRM marketing experience
- You have practical experience using an established email service or marketing automation tool
- You can interpret performance data and turn findings into concrete actions
- You write clear, persuasive English copy and understand segmentation, basic testing, and deliverability
Who this fits
This role suits a detail-oriented, organized marketer who can manage several campaigns while handling hands-on execution. You'll work from the Albany, Auckland office on weekdays, from 10 A.M. to 6:30 P.M. Chinese is a strong advantage, and the role reports to the Global Marketing Manager
From the employer
Email & Lifecycle Marketer – Global Wave Group
Location: Albany, Auckland (Office based)
Working hours: 10 A.M. – 6:30 P.M. from Monday to Friday
Reports to: Global Marketing Manager
Role Purpose
The Email & Lifecycle Marketer will be responsible for using email to acquire, engage, retain, and reactivate clients, driving measurable revenue and client lifetime value. This role plans and executes end-to-end email and marketing automation campaigns, including strategy, content, segmentation, testing, and performance analysis.
Key Responsibilities
- Plan and execute email campaigns to acquire, engage, and reactivate clients across the customer life cycle.
- Build and manage automated lifecycle journeys (e.g., welcome, onboarding, nurture, reactivation, win-back).
- Segment client lists based on behavior, demographics, value, and lifecycle stage to deliver relevant messaging.
- Write, edit, and structure email content (e.g., subject lines, body copy, CTAs) aligned with brand tone and campaign goals.
- Coordinate with design, product and operations teams to ensure emails are visually appealing and accurate.
- Set up, test, and launch campaigns on the email platform, including QA for links, tracking, and rendering.
- Monitor and analyze performance metrics (e.g., deliverability, opens, clicks, conversions, unsubscribes) and report insights.
- Run simple A/B tests (e.g., subject lines, send times, content variants) and apply learnings to improve future campaigns.
- Maintain clean and compliant email lists, following relevant data privacy and anti-spam regulations.
Essential Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 2+ years of hands-on experience in email or lifecycle/CRM marketing.
- Practical experience with at least one major email service provider or marketing automation platform.
- Strong ability to interpret basic performance data and turn insights into concrete actions.
- Good copywriting skills in English (and Chinese is a strong plus) with attention to clarity and persuasion.
- Familiarity with customer segmentation, basic A/B testing, and best practices for email deliverability.
- Detail-oriented, organized, and able to manage multiple campaigns simultaneously.
Desirable
The ideal candidate combines strong marketing thinking with hands-on execution in email service platforms and CRM tools.
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