Commercial Copywriter
Energy Capital & Power Open · verified Sep 24, 2026 At a glance
Mid-level Copywriting role at Energy Capital & Power. Cape Town · full-time.
Pay not stated Copywriting salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll write persuasive copy for ads, websites, emails, social posts, brochures, and other marketing assets
- You'll research audiences, trends, and competitors, then shape messaging for local and international markets
- You'll adapt copy for SEO, digital banners, print, social media, and longer-form content
- You'll collaborate with content, design, marketing, and sales teams on campaigns and client objectives
- You'll review content performance and refine messaging while protecting brand voice and accuracy
What you bring
- A diploma or degree in journalism, English, marketing, communications, or a related field
- Two to three years of demonstrable copywriting experience, preferably in B2B
- Experience with HubSpot, WordPress, Canva, Adobe Suite, and Google Analytics
- Agency experience is advantageous
Who this fits
This role suits a mid-level copywriter who can communicate with clients and collaborate across content, design, marketing, and sales. You'll work onsite in Cape Town and create commercial messaging for local and international energy audiences.
From the employer
Energy Capital & Power (ECP) is a leading Africa-focused energy events and media platform that connects governments, investors, and industry stakeholders across the oil, gas, power, and renewable energy sectors. Through high-level conferences, investment forums, and industry publications, ECP facilitates strategic dialogue and promotes investment opportunities across Africa’s energy landscape.
- Develop engaging, persuasive, and commercially effective copy for advertisements, brochures, websites, emails, social media, and other marketing materials.
- Ensure all written content reflects the company’s tone of voice, brand identity, and messaging strategy.
- Conduct thorough research on target audiences, industry trends, and competitors to create relevant and impactful content.
- Translate narratives into compelling commercial copy that drives awareness, interest, and event attendance.
- Tailor messaging for both local and international markets, ensuring relevance across different cultural and business contexts.
- Write SEO-friendly content to enhance website traffic and search engine visibility.
- Adapt messaging based on platform-specific needs—crafting distinct approaches for digital banners, social media, print materials, and long-form content.
- Work closely with content, design, marketing, and sales teams to develop campaigns that meet business objectives.
- Ensure all copy is polished, grammatically correct, and aligns with brand guidelines.
- Track and analyze the effectiveness of written content, refining strategies based on performance insights.
- Communicate with clients to understand their goals and deliver copy that aligns with their objectives.
- Diploma/Degree in Journalism, English, Marketing, Communications or similar
- 2 – 3 years’ demonstrable experience as a copywriter, preferably B2B
- Experience using HubSpot, WordPress, Canva, Adobe Suite and Google Analytics
- Experience working in an agency environment (advantageous)
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