Senior Director, Demand Generation
At a glance
Leadership Demand Generation role at Equifax (External). USA-Missouri - St. Louis - Clayton · full-time.
Pay not stated Demand Generation salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build full-funnel campaigns that use AI insights to improve pipeline velocity, conversion, and return
- Scale account-based marketing with intent data and personalized campaigns for high-value enterprise accounts
- Set lead-handoff agreements with Sales and equip teams using Seismic and Demandbase
- Direct trade show and webinar strategy, budgets, resources, and execution across business lines
- Hire and develop campaign managers and marketing specialists around testing and improvement
What you bring
- A BA or BS degree is required, with an MBA preferred
- At least seven years in marketing, including three years leading B2B marketing teams
- Experience guiding teams across an enterprise matrixed organization
- Hands-on experience with demand generation and account-based marketing tools such as Salesforce or Demandbase
Who this fits
You’ll suit a senior marketing leader who combines strategic planning with process discipline, data interpretation, and cross-functional execution. The role leads a multifaceted team and partners closely with Sales, marketing, and business leadership. The stated primary location is St. Louis, Missouri, and the schedule is full time.
From the employer
Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds, and make a meaningful impact, we want to hear from you.
The Senior Director, Demand Generation will play a lead role in driving full-funnel multi-channel marketing campaigns to strengthen brand position, engage target audiences, acquire prospects and grow customers through measurable marketing activities.
You will design, execute, and scale omnichannel demand generation strategies, built on AI-first foundation that captures the attention of various target audiences, nurtures through the buyer's journey, and converts into a high-quality sales pipeline.
You will lead a multifaceted team of campaign managers and marketing specialists, partnering across various marketing teams, sales and business leadership to deliver impactful go-to-market campaigns. This role will own and operate campaign management, account-based marketing, marketing events (e.g. trade shows and webinars) and leverage marketing technology, data & insights to deliver commercial impact aligned to business objectives. The ideal candidate is a strategic thinker, collaborator and process builder who scales and aligns marketing effectiveness with a tech-savvy and data-driven approach.
What You'll Do:
- Campaign Strategy & Execution: Own the full-funnel marketing strategy, integrating AI-driven insights to optimize demand creation, pipeline velocity, MQL-to-SQL conversion, and campaign ROI.
- Account-Based Marketing (ABM): Build and scale a strategic account program and tiered GTM approach, utilizing intent data and personalized, multi-touch campaigns to drive penetration within high-value enterprise accounts.
- Sales Enablement & Alignment: Serve as the primary marketing partner to Sales leadership. Establish clear SLAs for lead handoff, foster 'Smarketing' collaboration, and equip the team with the tools (e.g., Seismic, Demandbase) to turn leads into relationships.
- Field Marketing & Events: Direct the strategy, budget, and resources for our trade show and webinar portfolio. Implement a tier-based operating model to ensure high-impact engagements at scale.
- Marketing Operations & Reporting: Partner with marketing data, insights and technology teams to optimize the martech stack (e.g., Salesforce, Demandbase). Ensure clean data hygiene, accurate attribution, and scalable processes
- Marketing Events: Direct strategy, budget and resources for trade show and webinars across multiple lines of business leading team in execution
- Team Leadership: Hire, mentor, and lead a high-performing team, fostering a culture of data-driven experimentation and continuous improvement.
What experience you need:
- BA/BS degree; MBA preferred
- 7+ years marketing experience, with 3+ years leading B2B marketing teams
What experience could set you apart:
- Experience leading cross-functional teams in an enterprise, matrixed organization.
- Proven ability to translate complex data into executive-level reporting focusing on pipeline momentum and ROI.
- Experience developing and operationalizing AI marketing workflows.
- Experience using modern marketing tools for demand generation and account-based marketing (e.g. Salesforce, Demandbase)
- Ability to think strategically with strong process orientation
- Demonstrated ability to execute cross-functionally in an enterprise matrixed organization
- Excellent written and verbal communication skills with all levels of an organization, including presentations, analysis & reporting, process flow diagrams, etc.
We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
Primary Location:
USA-St. Louis-ClaytonFunction:
Function - MarketingSchedule:
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