MARKETING AND SALES OFFICER
At a glance
Mid-level General Marketing role at Fa Ewcd Saasfaprod1. YABRAM · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll win new business by prospecting, qualifying, promoting, and closing sales while growing existing accounts
- You'll build campaigns, content, documentaries, social media, and outreach that raise awareness of products and services
- You'll plan sales and marketing around KPIs, forecast demand, and identify opportunities for expansion
- You'll develop relationships with farmer groups, distributors, and municipal clients while handling demonstrations and service issues
- You'll supervise and coach Sales Agents while coordinating delivery, billing, payments, and credit work across teams
What you bring
- You bring a bachelor's degree in business administration, marketing, sales, or a related field
- You have three to five years of sales and marketing experience, ideally in agribusiness, recycling, or FMCG
- You have met or surpassed sales targets and handled B2B and B2C marketing in sustainability-focused sectors
- You can negotiate, analyze data, manage priorities, and use social media marketing tools and Microsoft Office
Who this fits
You'll work onsite in Yabram, Ghana, reporting to the Operations Manager. This role suits a target-focused marketer who can build client relationships, lead Sales Agents, and work across operations and finance. You'll need a sustainability mindset, customer focus, and the ability to manage competing priorities.
From the employer
REPORTS TO: Operations Manager
Key Responsibilities:
Revenue Generation
Drive revenue generation by achieving established sales targets through the effective promotion and sale of the company’s products and services.
Identify, contact, promote, qualify, and close particularly new high-gross sales while ensuring the constant growth of existing clients.
Lead on managing relationships with new/ existing clients by providing information, support and guidance to optimize customer satisfaction, repeat sales opportunities and referrals.
Negotiate and close sales deals in alignment with company revenue goals.
Marketing and Brand Development
Design and implement marketing campaigns that promote IRECOP’s products and services customers, stakeholders and corporate institutions.
Lead the creation of marketing content, documentaries, and social media campaigns to increase brand visibility.
Conduct regular market research to monitor trends, customer needs, and competitor activities.
Develop promotional materials and lead community outreach programs to boost product awareness.
Planning and Forecasting
Develop annual sales and marketing plans tied to organizational KPIs.
Forecast demand, sales targets, and growth potential for each product line.
Identify emerging market opportunities and recommend strategies for expansion.
Customer and Stakeholder Engagement
Build strategic relationships with local farmer groups, distributors, and municipal clients.
Conduct product demonstrations and educational sessions on the benefits of compost use.
Manage customer feedback and coordinate resolution of service issues with relevant departments.
Leadership and Team Support
Supervise and mentor Sales Agents to achieve set targets and enhance performance.
Provide training and motivation to team members to ensure operational alignment and professionalism.
Cross-Functional Responsibilities
Collaborate closely with the Operations Department to ensure timely production and delivery of compost and recyclables.
Work with the Finance Department on client billing, payment follow-ups, and credit evaluations.
Support Management with insights for decision-making and business growth strategies.
QUALIFICATION & EXPERIENCE
Education
Bachelor’s degree in Business Administration, Marketing, Sales, or related field preferred
Experience
Minimum of 3–5 years of sales and marketing experience, preferably in agribusiness, recycling, or Fast-Moving Consumer Goods (FMCG).
Proven track record of meeting or exceeding sales targets.
Experience in B2B and B2C marketing within environmentally conscious or sustainability-driven sectors.
KNOWLEDGE & SKILLS
Strong business development and negotiation skills.
Excellent communication, presentation, and interpersonal abilities.
Data-driven and strategic thinker with strong analytical skills.
Ability to manage multiple priorities in a fast-paced environment.
Proficient in social media marketing tools and Microsoft Office Suite.
Proficiency in developing and maintaining strong professional relationships with internal and external stakeholders
Results-oriented and target-driven.
Sustainability mind-set with innovative thinking.
Strong organizational and time management skills.
Customer-focused with a passion for service excellence
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