Chief Marketing Officer

Finoverse
https://www.finoverse.com/
FINOVERSE is one of Asia's largest fintech communities, bridging the gap between traditional finance (tradfi) and the emerging world of fintech, Web3 and AI. We have been empowering innovators and dreamers to flourish, creating lasting positive impact across society since 2015.

Over the past decade, Finoverse has shaped the global tech landscape through landmark events that have left an indelible mark on industry. In 2025, our 10th anniversary, we also celebrated a decade of Hong Kong FinTech Week, seamlessly integrating the vibrant entrepreneurial spirit of StartmeupHK Festival. The joint Hong Kong FinTech Week x StartmeupHK Festival 2025 marked a record-breaking 10th-anniversary milestone, attracting over 45,000 visitors, 1,000 speakers, 800 exhibitors, and 30 delegations from more than 120 economies, setting new benchmarks for participation and innovation.

Making a Positive Impact is in Our DNA
We innovate in what we do and who we are as individuals. Finoverse empowers and unites those who share the same core values as us to make positive contributions and instill transformative changes in our network and community.

Join a fast-growing company that’s expanding around the world!
At Finoverse, we share an energetic and welcoming culture where success is recognised. You will work with driven, talented, and fun people from diverse cultures and international experiences. We want people ready to do the best work of their lives - while growing in a supportive and creative environment. We need your new ideas and value your personal growth and well-being.

Our work brings us daily contact with the world’s top business leaders, speakers, industry visionaries, government leaders, and more. We work with over 2000 international clients from different industries and sectors and bring exceptional ideas and values to various events and projects.

Your role at Finoverse

• Agenda Development: Lead the planning and development of conference agendas, ensuring they align with industry trends and audience interests in areas such as FinTech, Web3, and AI.

• Strategic Leadership: Developing and executing high-level marketing strategies, setting KPIs, and aligning marketing efforts with corporate financial goals.

• Brand Management & Reputation: Acting as the guardian of the brand by managing its image, positioning, and consistency across all channels.

• Revenue & Growth Generation:: Driving sales and customer acquisition through effective marketing campaigns and data-driven insights.

• Market Research & Analysis: Conducting market, competitor, and customer research to identify opportunities and inform business strategy.

• Team Leadership & Operations: Managing, structuring, and training marketing teams, as well as overseeing budget allocation for campaigns.

• Cross-Functional Collaboration: Working with sales, product development, and executive teams to ensure a unified approach to customer experience and business growth.

• Stakeholder Collaboration: Collaborate with stakeholders to define event agendas that meet the strategic goals of the conference and deliver value to participants.

• Innovative Topic Creation: Develop innovative and compelling speaking topics that capture current and emerging trends in the industry.

• Speaker Identification and Liaison: Research, identify, and engage potential speakers who align with the event’s theme. Manage communications and relationships with speakers to ensure their successful participation.

• Relationship Management: Maintain strong relationships with speakers, VIPs, and key stakeholders to foster long-term engagement and ensure successful future collaborations.

• Networking and Industry Engagement: Attend industry events to build rapport with potential speakers and stakeholders, enhancing networking and partnership opportunities.

• Project Management: Utilize excellent project management skills to oversee content production timelines, resource allocation, and coordination with other teams to ensure seamless event execution.

• Team Support: Provide support to other teams as needed, ensuring cohesive and unified event execution.

Who you are

• Bachelor’s degree in Journalism, Event Management, Marketing, Business, or a related field.

• Over 10 years of relevant experience in developing conference agendas at large-scale events is highly desirable.

• Must have experience in inviting speakers and developing event agendas.

• Deep understanding of and experience in financial markets, FinTech, Web3, and AI industries.

• Exceptional project management skills with the ability to manage multiple projects simultaneously and meet deadlines.

• Excellent communication and interpersonal skills for effective liaising with speakers, VIPs, and stakeholders.

• Strong networking abilities with a track record of building and maintaining relationships in the industry.

• Flexibility to support other teams and adapt to diverse tasks as needed by management.

• Outgoing personality with a passion for meeting new people and building industry networks.

• Previous experience working in startups or small teams.

• Fluent in English, Cantonese, and Mandarin.

• Proficiency in business writing in both English and Chinese is a must.