Head of Inbound Sales and Marketing
At a glance
Leadership General Marketing role at First Circle. Manila.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the strategy, run campaigns, and improve paid and organic digital acquisition
- Use CRM and lifecycle programs to lift conversion and repeat customer engagement
- Create new acquisition routes through partners, agencies, referrals, events, and other channels
- Help close inbound deals and sell additional financial products to existing customers
- Lead and develop an inbound team of about ten while shaping brand and go-to-market direction
What you bring
- You have led teams spanning digital marketing and inbound sales
- You balance people leadership with hands-on execution and can work from data
- You can build models and dashboards, with SQL query writing considered a plus
- You solve unfamiliar problems logically and work effectively amid uncertainty
- You bring commercial judgment, strategic thinking, and likely seven or more years of experience
Who this fits
You’ll suit a player-coach role where you lead a team while working directly on growth and sales execution. The role reports to the VP of Operations and calls for practical, fast-moving work in an ambiguous environment. The setup is hybrid, with at least two days each week in the BGC office in central Manila.
From the employer
First Circle is one of the fastest-growing FinTech companies in the country, providing financial services to under-served SMEs. We've already transformed access to credit for thousands of businesses, and now we're building a full-stack neobank offering multi-currency bank accounts, payments, FX, corporate credit cards, and payroll. As we enter this next phase of growth, we're hiring exceptional talent with a track record of excellence to join us in shaping the next chapter.
We’re hiring a Head of Inbound Sales & Marketing, reporting directly to the VP of Operations. Your role sits at the intersection of growth marketing and sales execution: owning the full inbound engine from top of funnel lead generation through to bottom of funnel sales conversion. This is a high-impact, high-ownership role leading a team of ~10 with clear opportunity to double our inbound volumes in the next 12 months.
First Circle is changing small business banking in the Philippines. The sky is the limit for someone who wants to get stuck in and make a difference.
What you'll own
- Digital performance marketing (paid and organic): strategy, execution, and optimisation
- CRM and lifecycle marketing: driving conversion and repeat engagement across the customer base
- Channel development: identifying and building new origination channels: partnerships, agencies, referral networks, events, and anything else that moves the needle
- Inbound sales: working alongside your team to close deals, not just manage from a distance
- Specialist sales: selling to our existing customer base as we broaden our portfolio of financial products and services
- Brand marketing: lighter touch, but you'll have a view on brand positioning and GTM strategies
What success looks like in year one
- 2x inbound sales volume
- A diversified, growing channel mix with one or two new origination channels proven
- A high-performing team that's hitting targets and developing
Requirements
You've led digital marketing and inbound sales teams, and you know what high-performing growth marketing looks like. You're comfortable managing people and getting into the weeds. You likely have 7+ years’ experience, but we are more interested in your ability and potential than total career experience..
If you have less experience than this but you have demonstrated excellence in your work and you are on a fast upward trajectory we are also interested in hearing from you.
In terms of skillset, you are:
- A player-coach: you lead, but you also do
- Data-driven: you make decisions from numbers, not instinct alone
- Analytical: you can build a model, make a dashboard, and ideally write queries in SQL
- A strong problem solver: you take a logical and structured approach to tackling complex and novel situations
- Highly practical: you get stuff done. You will roll up your sleeves, move fast, and can operate in ambiguity and uncertainty
- Commercially and strategically sharp: you can assess opportunities across a range of competing factors and work out a path forward that gives us the best shot at success
Benefits
- Direct line to senior leadership and genuine strategic influence
- A business with real scale potential and an underserved market to go after
- Hybrid work set-up: at least 2 days per week in our BGC (central Manila) office; remote the rest of the time.
- Benefits: HMO coverage from week one, life and accidental insurance, free catered lunches, monthly fitness, transportation, and accommodation allowance, and more.
Disclaimer: all information provided in this advertisement is subject to our terms and conditions.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →