Product Marketing Manager
At a glance
Mid-level Product Marketing role at Fortive Careers. Pittsburgh · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Define product value and positioning with Product Management, informed by market and competitor research
- Plan launches for products, features, and services while aligning cross-functional teams to business goals
- Turn technical capabilities into customer messaging, demos, presentations, and sales enablement materials
- Create case studies, videos, blogs, and whitepapers with Marketing to support integrated campaigns
- Coordinate Product, Sales, Marketing, and Customer Success around shared outcomes
What you bring
- A bachelor’s degree in Marketing, Business, Engineering, or a related area
- At least five years of product marketing experience, preferably in B2B
- Strong communication, presentation, relationship-building, and influencing skills
- Ability to interpret data, produce actionable insights, and manage competing priorities
- Experience in industrial safety or EHS markets is preferred
Who this fits
You’ll suit this role if you are customer-focused, detail-oriented, inquisitive, creative, and comfortable working across the organization. The position is based in Pittsburgh with a hybrid schedule requiring three onsite days, plus travel of up to 30%.
From the employer
Job Title: Product Marketing Manager
Location: Pittsburgh, PA (Hybrid – 3 days onsite)
Travel: Up to 30%
About Industrial Scientific
The team at Industrial Scientific is committed to ending death on the job by the year 2050. We hire inquisitive, motivated people, foster an encouraging environment, and we let them do their job. Our team is highly engaged, builds quality solutions and delivers outstanding customer service. Our leaders understand the critical elements of breakthrough performance: bringing out the best in people; crafting a climate of trust, openness and dedication; encouraging candor; and treating people fairly and with dignity.
We are seeking a Product Marketing Manager to ensure that our portfolio is marketed effectively to the right audience. The ideal candidate is customer-obsessed, detail-oriented, inquisitive, creative, efficient, and comfortable interacting across the entire organization.
Position Overview
The Product Marketing Manager is a strategic and hands-on role responsible for driving market success for Industrial Scientific’s portfolio of products and services. You will lead positioning, messaging, and marketing strategies that resonate with our customers, enable our sales teams, and differentiate us in the market. This role requires a mix of strategic thinking, cross-functional leadership, and execution excellence.
Key Responsibilities
1. Market Insight & Positioning
- Define clear value propositions and product positioning in collaboration with Product Management.
- Conduct market and competitive analysis to identify opportunities and inform messaging.
- Develop buyer personas and map customer journeys to optimize engagement.
2. Market Strategy
- Own marketing planning for new products, features, and services.
- Lead cross-functional teams to ensure successful product introductions aligned with business goals.
- Translate technical capabilities into compelling customer-facing messaging.
3. Sales Enablement
- Equip commercial teams with training, materials, and processes, including presentations, product demos, fact sheets, and customer success stories.
- Drive confidence in selling through clear communication of value propositions.
4. Content & Demand Generation
- Partner with Marketing to create high-impact content: case studies, videos, blogs, and whitepapers.
- Support integrated campaigns that drive awareness, adoption, and revenue growth.
5. Leadership & Collaboration
- Foster a collaborative environment across Product, Sales, Marketing, and Customer Success.
Qualifications
Required:
- Bachelor’s degree in Marketing, Business, Engineering, or related field.
- 5+ years of product marketing experience (B2B preferred).
- Strong communication, presentation, and interpersonal skills.
- Ability to analyze data and derive actionable insights.
- Ability to adapt to changing market conditions and prioritize multiple projects
- Proven ability to influence and align teams around shared business outcomes
Preferred:
- Experience in industrial safety or EHS markets.
Why Industrial Scientific?
- Mission-driven culture focused on saving lives.
- Opportunity to lead impactful launches and shape market perception.
- Collaborative environment with exposure to senior leadership.
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