Product Marketing Manager
At a glance
Mid-level Product Marketing role at Fortive Careers. Remote, United States · full-time · $99,600 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape positioning, messaging, buyer profiles, and customer journeys with product management
- You'll research market shifts and competitors, using customer input to find opportunities
- You'll lead launches for new products and major updates with marketing, sales enablement, and product
- You'll turn technical capabilities into value propositions, sales materials, campaigns, and launch content
- You'll build customer feedback loops and share construction-tech insights through blogs, video, webinars, and presentations
What you bring
- You hold a bachelor's degree
- You bring at least four years in product marketing, product management, or B2B SaaS marketing
- You've led product launches and partnered closely with product teams
- You simplify complex ideas through strong writing and storytelling
- Construction technology experience, especially with estimation, data, or project management software, is preferred
Who this fits
You'll fit a collaborative, curious marketer who enjoys experimentation, customer research, and making technical products easier to understand. Construction technology experience is preferred. The role is remote in the United States and includes up to fifteen percent travel
From the employer
Job Description:
We’re looking for a Product Marketing Manager, Estimation Solutions at Gordian who’s equal parts strategist, storyteller, and builder. If you’re energized by the idea of shaping how innovative construction tech solutions go to market and you thrive in a fast-paced, collaborative environment, this might be your next opportunity.
In this role, you will collaborate with marketing, product management, and enablement teams to bring new solutions to market and connect with customers in meaningful ways. Product marketing experience in construction tech is preferred.
What you’ll do:
Strategic Product Positioning & Market Insight:
Partner with product management to shape needs, positioning and messaging that resonates with real-world users
Identify market trends, collect and synthesize competitive intelligence, and stay close to the customer to uncover opportunities
Define buyer personas, buyer needs, and map the journey from awareness to adoption
Translate technical features into clear, compelling value for our buyers and customers
Go-to-Market Leadership & Launch Execution:
Own the go-to-market marketing strategy and process for new products and major updates
Support the cross-functional launch planning with sales enablement, product management, and marketing
Create value prop messaging, sales tools, launch content, and campaigns that drive adoption and revenue
Track performance and iterate and optimize
Customer-Centric Innovation & Industry Engagement:
Build feedback loops with customers to inform product and messaging decisions
Collaborate with sales and customer success to surface insights from the field
Contribute to thought leadership and industry conversations-especially in construction tech-through blogs, short-form video, webinars, live- presentations, customer conversations.
Ensure our messaging reflects the real-world challenges and wins of our users
What Success Looks Like:
Drive measurable revenue growth through product adoption and usage
Shape how we talk about our products, internally and externally
Bring the voice of the customer into everything we do
Make our team (and our users) smarter with every project you touch
What Makes This Role Exciting:
Impact from Day One: You’ll own critical go-to-market initiatives and see your work influence revenue and product strategy.
Growth & Mentorship: Direct exposure to senior leadership, structured learning opportunities, and a clear path for advancement.
Culture of Curiosity: Our team value collaboration, experimentation, and bold thinking. We celebrate wins, learn from failures, and share a passion for transforming how the construction industry works.
A Chance to Shape an Industry: Construction tech is evolving fast. You’ll help define how the market understands and embraces innovation.
Qualifications:
Bachelor’s Degree
4+ years in product marketing, product management, or marketing in B2B SaaS
Experience in construction technology, such as estimation, data, project management construction software preferred
Experience leading product launches and working closely with Product teams
Strong writing and storytelling skills, you know how to make complex ideas simple
Pragmatic Marketing certification a plus.
Curious, collaborative, and always looking for ways to improve
Proficiency with marketing tools such as Storylane, Miro, Survicate, Asana, Marketo, Aligned (or Seismic, HighSpot), Pendo (or Gainsight), Chorus (or Gong), AI LLMs (Claude, Co-Pilot ChapGPT), Clay a plus
Up to 15% travel
Pay Range
The salary range for this position (in local currency) is 99,600.00 - 135,00.00
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