Digital Marketer / SEO Specialist
At a glance
Mid-level Digital Marketing role at Fortray Global Services Ltd. Lahore.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Research keywords, audiences, competitors, and content to guide local and international SEO
- Support SEO roadmaps, deliver campaigns, and help manage client accounts
- Crawl websites, assess technical findings, and recommend on-page improvements
- Analyze SEO data, prepare reports, and gather information for backlink and Digital PR work
- Present findings, collaborate with technical, content, and Digital PR teams, and apply AI optimization techniques
What you bring
- Substantial technical SEO experience with large websites and news publishers
- Hands-on ability with log files, crawling, indexation, Core Web Vitals, and rendering diagnostics
- Working proficiency in Google Analytics, Google Search Console, Excel, and SEO platforms such as Ahrefs or SEMrush
- Project management capability, strong prioritization, initiative, and close attention to detail
- Confidence using AI tools for automation, research synthesis, and GEO-focused SEO
Who this fits
You’ll suit this role if you are proactive, analytical, collaborative, client-focused, and interested in evolving SEO and AI-driven search. The listing describes the job as onsite in Johar Town, Lahore, with working hours from Monday through Friday, 7:30 am to 5:00 pm BST. It also lists hybrid working with three days on-site and two remote, so the work arrangement should be clarified.
From the employer
Job Description
About Us:
Fortray Global is a UK-based leader in IT recruitment, digital training, and managed IT services with 20+ years of experience. We connect top tech talent to global roles, run intensive bootcamps with a 95% placement rate in fields like cybersecurity, cloud, data, AI/ML, DevOps, and project management, and deliver scalable IT solutions to keep businesses secure and efficient. In essence, Fortray empowers both professionals and organizations to succeed in today’s competitive world.
Glassdoor: Click Here
Life at Fortray: Click Here
Purpose of the Job – Overview
Job Title: Digital Marketer / SEO Specialist
Type: Onsite (Johar Town- LHR)
Timings:
Monday – Friday: 7:30 am to 5:00 pm BST
Onsite
Job Responsibilities
Keyword & Audience Research
Perform detailed keyword research and categorization.
Conduct audience and search term research, content audits, and competitor analysis.
Implement GEO optimization strategies for local and international SEO targeting.
SEO Strategy & Planning
Support in developing strategic plans, roadmaps, and client goals alongside SEO Strategy Managers.
Deliver SEO campaign work as assigned and assist with day-to-day client account management.
Technical SEO & Analysis
Run website crawls, analyze results, and produce detailed technical audits.
Identify and recommend on-page optimizations.
Support with in-depth competitor analysis, focusing on technical elements and SERP landscape.
Tools & Data Analysis
Gain proficiency in core SEO tools (Ahrefs, SEMrush, GA4, Google Search Console, etc.).
Analyze sites and data sources to identify issues and opportunities for improvement.
Collect data for backlink audits, Digital PR campaigns, and other purposes.
Reporting & Insights
Assist with reporting and insight generation (BAU, QBRs, new business).
Carry out accurate reporting, analysis, and research for existing projects.
Collaboration & Communication
Build strong working relationships across internal teams (Technical, Content, Digital PR).
Present work and results to internal teams and clients when required.
Innovation & AI Integration
Champion AI Search strategy and LLM readiness by optimizing products for discoverability and managing AI crawler accessibility.
Integrate AI tools and AIO (AI Optimization) techniques to automate BAU SEO activities, improving efficiency and scalability.
Performance & Leadership
Manage SEO technology platforms and vendor relationships.
Measure and analyze technical performance, providing strategic recommendations.
Lead, train, and develop direct reports, supporting growth and succession planning.
Professional Development
Stay updated on SEO trends, algorithm updates, AI-driven search, and industry innovations.
Core Attributes
Proactive: Take initiative, research, and propose solutions.
Collaborative: Work effectively with cross-functional teams.
Customer-Obsessed: Prioritize client success.
Curious & Analytical: Passionate about SEO trends and emerging technologies.
Essential Skills and Experience:
You have substantial experience in technical SEO roles, and possess in-depth knowledge of SEO best practices for news publishers and large websites.
Hands-on experience with log file analysis, crawling and indexation diagnostics, core web vitals and rendering solutions.
Project management skills are essential, and familiarity with Agile, Scrum, or Kanban frameworks is advantageous.
Passionate about ‘GEO' and competent in using AI tools to automate tasks, synthesize research and generate solutions
Proficiency in Google Analytics, Google Search Console, and Excel is a must.
Familiar with SEO tools (e.g., SEMRush, Ahrefs, Screaming Frog, Lumar or similar).
Staying up-to-date with the latest SEO trends and webmaster updates is crucial.
Ability to multi-task and priorities in a fast-moving environment
Initiative and self-motivated
Excellent attention to detail
Benefits:
Hybrid working: 3 days on-site, 2 days remote.
Generous annual leave and professional development support.
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