Marketing Executive
At a glance
Mid-level General Marketing role at Fosad Consulting. Lagos · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape the marketing strategy and turn it into executable business plans
- You'll tailor marketing plans to customer segments and align targets with business strategy
- You'll oversee internal and external communications while protecting brand consistency
- You'll work with business units, government, and media on marketing opportunities
- You'll set performance measures, assign work, and guide staff toward operational excellence
What you bring
- You have a relevant tertiary qualification in marketing
- You bring at least fifteen years of experience
- You communicate and present clearly and effectively
- Insurance industry experience is useful but not required
Who this fits
This role suits an experienced marketing professional who can manage staff, direct work, and deliver strategy through others. You'll work onsite in Lagos. The position involves coordinating with business units and managing relationships with external stakeholders.
From the employer
We are a business support services firm with offerings in Human Resource Management, Expatriate and Allied Services, and Estate Management. Our client, a pace setter in the insurance Industry is seeking to hire a talented Marketing Executive.
Key Focus
This role manages marketing unit, develops and ensures implementation of a marketing strategy.
This role is individually accountable for achieving results through efforts of other managers over
periods of 1-2 years.
Description
• Provides detailed input and assists in the compilation of Company and BU's strategy.
• Takes accountability for overall marketing strategy.
• Develops and communicates clear and executable marketing business plans taking cognisance of the respective BU's strategies.
• Devises marketing strategic plan and ensures implementation.
• Devises and implements marketing plans for customer segments.
• Ensures that marketing strategy/business plan and targets are aligned with overall business strategy.
• Oversees implementation of all internal and external communication plans in consultation with BU's.
• Devises brand integrity in the organisation through communication brand governance within the organisation.
• Manages staff and aligns staff performance contracts to business plans.
• Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
• Manages key external relationships as required, i.e. government, media etc.
Key Result Areas
Communication:
• Oversees implementation of all internal and external communication plans in consultation with BU's.
• Devises brand strategy to position company as a leader in the financial services industry.
• Ensures brand integrity in the organisation.
Marketing Service Management:
• Individually accountable for marketing strategy through others over a 1-2 year period.
• Provides detailed input and assists in the compilation of business strategy.
• Develops and communicates clear executable marketing business plans taking cognisance of the respective BU's strategies.
• Devises marketing strategic plan and ensures implementation.
• Devises and implements marketing plans for customer segments.
• Defines performance parameters (including balanced scorecard) and measurement for area under supervision.
• Drives operational excellence throughout area of supervision.
Stakeholder Management:
• Engages with BU’s to identify and deliver on opportunities for synergy with regard to marketing.
• Manages key external relationships as required in the business, government, media etc.
Team Effectiveness:
• Individually accountable for staff time, tasks and output quality, over periods of up to a year.
• Balances own priorities with directing and motivating others.
• Plans and assigns work over periods of 3 months to a year.
• Guides and directs staff to achieve operational excellence standards.
• Creates a climate for optimal performance.
• Manages performance.
• Selects potential staff to sustain customer / client service delivery.
Qualifications and Experience
• Relevant tertiary Marketing qualification. .
• Min. 15 years’ experience
• Insurance industry experience an advantage but not critical
Skills
• Excellent Communication & Presentation skills
only qualified candidates will be contacted
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