Director, Member Experience & Lifecycle Marketing
At a glance
Leadership Email Marketing role at FoundersCard. Spring · $125,000–$155,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Own lifecycle and email programs spanning nurture, behavioral triggers, onboarding, renewals, and re-engagement
- Build an early-warning process using logins, benefit use, and support sentiment to identify churn risk
- Tailor retention outreach to member behavior, location, and other available data
- Turn NPS, CSAT, and support themes into changes across product, benefits, and partnerships
- Evaluate benefit performance, then help improve or remove benefits that create friction
What you bring
- At least seven years in retention, member or customer experience, or lifecycle marketing
- Hands-on experience building, launching, and analyzing automated email workflows yourself
- A history of using data-driven retention work to prevent or improve churn
- Experience creating or running a churn-risk or member health-scoring framework
- Working fluency with AI tools for analysis, campaign testing, and creative production
Who this fits
You’ll suit a hands-on director role centered on member feedback, lifecycle execution, and churn reduction rather than simply directing others. The work requires close collaboration with Member Support, Partnerships, and Product, plus comfort using HubSpot as a strong advantage. You’ll work in the Spring, Texas office four days each week.
From the employer
FoundersCard is hiring a Director, Member Experience & Lifecycle Marketing to own our members' experience from the moment they join through every renewal. This is a hands-on retention and lifecycle marketing role for someone who is obsessed with member feedback, catches churn risk before it happens, and builds the campaigns and cross-functional fixes that turn insight into renewals. This role is based in our Spring/Houston office.
This is an in-office role requiring 4-days a week at the Spring, Texas office*
What You'll Own
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Own the strategy, build, and execution of lifecycle and email marketing programs—including nurture streams, triggered/behavioral campaigns, onboarding sequences, and customer lifecycle communications—aligned to engagement and pipeline goals.
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Build and operate a retention early-warning system, using behavioral signals like login frequency, benefit redemption, and support sentiment to flag at-risk members before they consider canceling.
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Personalize retention interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach.
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Own the voice-of-member feedback loop—NPS/CSAT, and themes from support conversations—and act as the internal advocate pushing that feedback into product, benefits, and partnership decisions.
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Partner closely with Member Support, the team talking to members daily and surfacing risk and friction signals first.
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Track benefit-level performance and friction, identifying which benefits drive renewal versus which generate disproportionate complaints, and work with Partnerships to fix, improve, or retire underperforming ones.
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Personally build, configure, and analyze lifecycle email marketing workflows—renewal sequences, at-risk saves, and re-engagement campaigns—from strategy through execution.
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Use AI tools to work more efficiently, from speeding up analysis to accelerating campaign and creative production.
What Success Looks Like
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A churn-risk model that flags at-risk members early enough to act, with a growing save rate on outreach.
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Rising NPS/CSAT scores and a consistent flow of member feedback that gets acted on.
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Clear visibility into which benefits drive renewal versus friction, and a track record of fixing or retiring the ones that don't.
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Faster time-to-first-value in onboarding, so new members see the value of membership sooner.
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A tight, trusted partnership with Member Support that catches risk earlier.
You'll build a member experience that measurably reduces churn, with:
What You Bring
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7+ years in retention, member/customer experience, or lifecycle marketing, ideally at a membership, subscription, or loyalty-driven business
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Hands-on email marketing expertise is required — proven experience personally building, deploying, and analyzing automated email/lifecycle workflows, not just directing an agency or team
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HubSpot experience is a strong plus
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Comfort working cross-functionally with Support, Partnerships, and Product
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Experience building or operating a churn-risk or member health-scoring framework
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Proven track record preventing or positively impacting churn by implementing data-driven retention processes and strategies — personalizing interventions based on past member behavior, location, and other available data rather than one-size-fits-all outreach
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Fluency with AI tools to work efficiently — using them to speed up analysis, draft and test campaigns faster, and generate or refine design/creative assets
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A genuine obsession with the member's experience — someone who treats every piece of feedback as actionable data, not noise
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