Sales and Retention Manager - New Club Opening
Frasers Group Open · verified Sep 24, 2026 At a glance
Mid-level Retention Marketing role at Frasers Group. Birmingham · full-time.
Pay not stated Retention Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead and coach the team on the FUNDAMENTALS sales process while setting the standard across reception and the gym floor
- Grow new memberships, retain current members, and increase income from memberships, products, and secondary spend
- Plan club activity, create internal and external lead generation, and use KPI dashboards to guide performance
- Develop local business partnerships, pursue #WeMoveBusinesses opportunities, and present monthly sales updates
- Help the General Manager with health and safety, facilities, recruitment, maintenance, and club presentation
What you bring
- Proven leadership ability with the confidence to motivate, coach, and develop a team
- A strong focus on sales and retention, backed by a results-oriented approach
- Clear communication skills and the flexibility to adapt your style for different audiences
- Passion for health, fitness, and wellness, plus ambition to progress in leadership
Who this fits
You’ll suit a member-facing sales leader who stays positive, finds solutions, and remains resilient under pressure. The role is full-time and onsite in Livingston, reporting to the General Manager. You must be available for evenings, weekends, and Bank Holidays.
From the employer
As a Sales & Retention Manager, you’ll be responsible for driving membership growth, maximising retention, and ensuring our live member movement continues to grow. Reporting directly to the General Manager, this is a full-time leadership role where you’ll lead sales initiatives, support the wider team, and ensure every member’s journey is seamless from the first visit onwards. You’ll be the ambassador for sales excellence in your club, leading by example, implementing smart strategies, and building strong relationships both inside and outside of the gym.
What You’ll Be Doing
Advocating and delivering the FUNDAMENTALS sales process, training and coaching the team to perform at their best.
Driving new member sales while maximising retention of existing members to grow the live member movement.
Owning the activity planner for the club – ensuring initiatives are well-planned, executed, and impactful.
Implementing creative lead-generation strategies both internally and externally.
Monitoring dashboards and KPIs, providing key insights to the team and ensuring targets are met.
Driving all revenue lines from memberships, product, and secondary spend to maximise profitability.
Preparing and delivering monthly sales presentations to the wider management team.
Building strong local business partnerships and developing #WeMoveBusinesses opportunities.
Leading by example on reception and the gym floor in this member-facing role.
Engaging in national initiatives such as #WorkoutWednesday and #WeCommunicate.
Providing honest, constructive feedback to team members, supporting their development and performance.
Supporting the General Manager with operational tasks including health & safety, facilities, maintenance, recruitment, and presentation standards.
About You
Passionate about health, fitness, and wellness.
A proven leader with the ability to inspire and coach a team.
Strong sales and retention focus with a results-driven mindset.
Excellent communication and interpersonal skills, able to adapt style to different audiences.
Positive, solutions-focused, and resilient under pressure.
Ambitious, driven, and keen to develop further in leadership.
Flexible to work evenings, weekends, and Bank Holidays to support the needs of the business.
Why Join Us?
An opportunity like this at Frasers Group is for the fearless. The potential is huge, the experience unrivalled – and the rewards are designed to match.
Here’s what you’ll get:
- Free gym membership.
- 20% discount across all Frasers Group brands.
- Eligibility for the Fearless 1000 Bonus Scheme.
- Monthly Frasers Champion awards – winners receive double their salary for the month.
- Reward & recognition through Everlast Gyms Monthly Champions.
- Training and funded qualifications, including Level 3 & 5 in Management & Leadership.
- The chance to enhance your fitness knowledge with product training, plus opportunities to deliver PT and group training.
At Frasers Group, we live by our principles:
- Think without limits – move fast, think fearlessly, and take the team with you.
- Own it and back yourself – own the basics, your role, and the results.
- Be relevant – to our people, our partners, and the planet.
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