Head of Advertising & Performance Marketing
At a glance
Leadership Performance Marketing role at Fuku. Kuala Lumpur · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set the advertising and performance plan, then monitor results and keep improving it
- Use customer data with the in-house analysis team to understand behavior from the product owner’s view
- Find new audiences and customer pain points, then create conversion strategies
- Control the advertising budget and forecasts while owning the results
- Test channels such as Meta, TikTok, YouTube, Google Ads, KOLs, UGC, and AI tools
What you bring
- At least six years in performance marketing, including three years leading others
- Hands-on management of major digital ad budgets, ideally at least one million US dollars monthly
- Deep working knowledge of Meta and Google advertising platforms
- A record of improving CAC efficiency and growing customer acquisition
- Strong command of LTV, ROAS, attribution models, and cohort performance analysis
Who this fits
You’ll work in Kuala Lumpur on a hybrid basis and lead a team of two. Malaysians and expats already in Malaysia can apply, but relocation is not provided. Expats must currently work in Malaysia or have worked there within the last five years.
From the employer
Head of Advertising & Performance Marketing
Location: Kuala Lumpur (Hybrid)
Open to: Malaysians and Expats currently in Malaysia (no relocation provided)
Why You Should Apply
- Opportunity to take risks and think outside the box in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Chance to incorporate new AI technologies and run global campaigns focused on conversion.
- Ability to scale in-house capabilities and lead a small team of 2.
- Freedom to experiment with various channels including Meta, TikTok, YouTube, Google Ads, KOLs, and UGC.
- Supportive environment with a “blank cheque” approach to innovation and experimentation.
Key Responsibilities
- Set and build advertising and performance marketing strategies, with ongoing monitoring, optimization, and continuous improvement.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the product owner’s perspective.
- Identify new audiences, uncover pain points, and develop innovative conversion strategies.
- Take full ownership of the budget and forecasting, and be accountable for both successes and failures, with support from a Director of Advertising for mentorship and business integration.
- Gain hands-on experience with AI-driven advertising, including automation, predictive bidding, and creative AI optimization, to future-proof your career.
Requirements
- Minimum 6 years’ experience in Performance Marketing, with at least 3 years in a leadership role.
- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+ per month).
- Deep expertise in Meta and Google advertising ecosystems.
- Proven track record in improving CAC efficiency and scaling customer acquisition.
- Solid understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.
About the Company & Team
- Rapidly scaling digital subscription business, especially in the USA, with recurring income streams.
- Global marketing team of 30 professionals.
- Strong, established brand presence within its niche, leveraging advanced technology.
- Positive work culture with low turnover; employees are aligned with the company mission and empowered to optimize processes and strive for excellence.
How to Apply
- Click the “apply” button to submit your application.
- CVs do not need to be up-to-date; LinkedIn profiles are also accepted.
- The recruiter is open to sharing more information before you formally apply.
- Every applicant or enquiry will receive a response.
Note
- For expats: You must already be working in Malaysia or have worked in Malaysia within the last 5 years.
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