Head of Performance Marketing
At a glance
Leadership Performance Marketing role at Fuku. Kuala Lumpur · full-time.
Pay not stated Performance Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead the in-house marketing team and expand its capabilities across Meta, TikTok, YouTube, Google Ads, KOLs and UGC
- Set campaign strategy, track results, and keep improving performance across channels
- Use customer data with the analytics team to guide product-owner decisions
- Find new audiences and customer pain points, then turn them into conversion approaches
- Control forecasting and a USD 2 million monthly ad budget, owning the results
What you bring
- Bring six to ten-plus years in advertising and performance marketing
- Have at least three years of experience leading a team or function
- Direct large digital advertising budgets hands-on, ideally above one million dollars per month
- Know Meta and Google advertising deeply, along with CAC, LTV, ROAS, attribution and cohort analysis
- Show that you have improved CAC efficiency and scaled customer acquisition
Who this fits
You fit this role if you can lead a performance marketing function, make data-informed decisions, and take responsibility for budget outcomes. The role is Kuala Lumpur based and described as hybrid, with no relocation support. Malaysians and expats in Malaysia may apply, while expats must be working in Malaysia or have worked there within the last five years.
From the employer
Head of Performance Marketing
Location:
- Kuala Lumpur based (Hybrid)
- Open to Malaysians and Expats in Malaysia (no relocation provided)
Why You Should Apply:
- Opportunity to take risks, think creatively, and work in a culture that values marketing and advertising as key drivers of growth and profit.
- Full autonomy over a substantial advertising budget (USD 2 million per month).
- Incorporate new AI technology and run global campaigns with a focus on conversion.
- Gain hands-on experience with AI-driven advertising (automation, predictive bidding, creative AI optimization) to future-proof your career.
- Join a rapidly scaling digital subscription business in the Education sector, with a strong emphasis on technology and analytics, especially in the USA.
What You Will Do:
- Scale in-house marketing capabilities and lead a team, turning your ideas into reality with a “blank cheque” to experiment across Meta, TikTok, YouTube, Google Ads, KOLs, UGCs, and more.
- Set and build marketing strategy, monitor performance, optimize, and continuously improve campaigns.
- Leverage data in collaboration with the in-house data analysis team to deeply understand customer behavior from the Product Owner’s perspective.
- Identify new audiences, uncover new pain points, and develop innovative conversion strategies.
- Own the marketing budget and forecasting, taking accountability for both successes and failures. You will be supported by a Director of Advertising who will mentor and guide you as you learn the business.
What You Will Need:
- 6-10+ years of experience in Advertising & Performance Marketing.
- At least 3 years of experience leading a team or function.
- Strong hands-on experience managing large digital advertising budgets (ideally USD 1M+/month).
- Deep expertise in Meta and Google advertising ecosystems.
- Proven track record of improving CAC efficiency and scaling customer acquisition.
- Strong understanding of LTV, ROAS, attribution modeling, and cohort-based performance analysis.
About the Company & Team:
- Offers high-margin, tech-centric digital products in the B2C EdTech space, focused on helping customers excel in work and life.
- Recurring income model with a global marketing team of 30 professionals.
- Strong brand presence, well-established and recognized within its niche, and highly tech-enabled.
- Positive work culture with low turnover; employees are aligned with the company mission, and each division is empowered to optimize processes and strive for best-in-class performance.
How to Apply:
- Click the “apply” button. You may submit your CV or LinkedIn profile—no need to worry if your CV is outdated.
- The recruiter is available to provide more information upon request.
- Every applicant or inquiry will receive a reply.
Note:
- For expats, you must already be working in Malaysia or have worked in Malaysia within the last 5 years.
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