Marketing Automation Technical Lead
At a glance
Senior Email Marketing role at Fuku. Singapore · full-time.
In listing Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll lead marketing technology implementations from planning through launch, keeping delivery on time and to standard
- You'll turn business goals into technical requirements and solution designs for scalable implementations
- You'll run workshops and coordinate business, marketing, and technical stakeholders to define scope and maintain alignment
- You'll assess data, campaign setups, and performance findings to suggest improvements
- You'll manage competing priorities while tracking technologies that could improve solution outcomes
What you bring
- At least five years in marketing automation roles within data-driven settings
- You've delivered and expanded automation capabilities in complex organizations, including technical implementation projects
- You can orchestrate data across multiple systems and connect on-premise with cloud database environments
- You bring SQL skills plus experience with APIs, data pipelines, and batch and real-time marketing data
- You're familiar with marketing automation platforms and reporting or dashboard tools
Who this fits
This role suits someone who can connect business, marketing, and technical stakeholders while leading complex delivery work. You must work onsite in Singapore and be available for a four-month contract or project engagement.
From the employer
About the Company
Our client is a global marketing technology consultancy specializing in data-driven customer engagement and automation solutions. The company supports organizations across multiple regions in designing, implementing, and optimizing multi-channel marketing campaigns. With a strong focus on integrating data, technology, and business strategy, they work closely with clients to deliver scalable and effective marketing solutions across complex environments.
Role Overview
This role is responsible for leading the design and delivery of data-driven marketing technology solutions across multiple channels. You will work closely with cross-functional teams to translate business objectives into scalable technical implementations, ensuring seamless execution from data processing through to customer engagement.
Acting as a key point of coordination, you will bridge business, marketing, and technical stakeholders, ensuring alignment and completeness across the full lifecycle of campaign execution.
Key Responsibilities
- Lead the end-to-end delivery of marketing technology implementations, ensuring quality and timeliness
- Translate business needs into detailed technical requirements and solution architectures
- Collaborate with senior stakeholders across business and technical functions throughout project delivery
- Facilitate discussions and workshops to define solution scope and requirements
- Coordinate across teams to ensure alignment and successful implementation of solutions
- Manage multiple priorities in a fast-paced, delivery-focused environment
- Evaluate data, existing campaigns, and performance insights to recommend improvements
- Stay updated on emerging technologies and approaches to enhance solution effectiveness
Requirements
Experience
- At least 5 years of experience in marketing automation within data-driven environments
- Proven experience implementing and scaling marketing automation capabilities in complex organizations
- Demonstrated experience leading technical delivery or implementation projects
- Experience working across multiple systems requiring data orchestration to support marketing activities
- Hands-on experience integrating with both on-premise and cloud-based database environments
- Experience working with both batch and real-time data for marketing use cases
Technical Skills
- Strong understanding of marketing automation platforms (e.g. enterprise-level campaign management tools)
- Proficiency in SQL for data analysis and manipulation
- Experience with system integration approaches such as APIs and data pipelines
- Exposure to data environments across on-premise and cloud platforms (e.g. enterprise databases and cloud infrastructure)
- Familiarity with reporting and dashboarding tools
- Basic understanding of programming languages is advantageous
Additional Information
- Employment Type: Contract/Project Base (4 months)
- Work Arrangement: Onsite
- Salary: Up to SGD 18,000 /month
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