CRM / Email Marketing Manager
Genesis Open · verified Sep 24, 2026 At a glance
Mid-level Email Marketing role at Genesis. Kyiv · full-time.
Pay not stated Email Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Choose the ESP and work with development on product data and email deliverability
- Create welcome, onboarding, retention, win-back, cancellation, and transactional email flows
- Test subject lines, messaging, timing, and audience segments, then apply the findings
- Connect email reporting to opens, clicks, rebills, and subscription revenue
- Use product behavior and cohort data with product, analytics, and design teams to target campaigns
What you bring
- At least two years in hands-on email, CRM, or retention marketing, including building a channel from scratch
- Experience with ESPs and practical knowledge of SPF, DKIM, and DMARC principles
- A solid approach to A/B testing that turns outcomes into clear decisions
- Comfort using Amplitude, Mixpanel, or a similar analytics tool to interpret cohorts and funnels
- Ukrainian plus Upper-Intermediate English at B2+ level or higher
Who this fits
You’ll fit a ground-up role with full ownership and no established flows, playbook, or supporting team. You’ll need to identify problems and act without waiting for a brief. The role is remote-first, based in Kyiv, with coworking coverage provided.
From the employer
About the role
Hi, we're the Findies team, and we're hiring our first dedicated CRM / Email Marketing Manager.
You'll own email end-to-end: picking and implementing the ESP, setting up deliverability foundations, and launching the lifecycle flows that turn one-time subscribers into retained, recurring revenue.
Reality check
This is a from-the-ground-up role in the truest sense — there is no existing playbook to inherit, no legacy flows to 'optimize,' no team to lean on. You'll be selecting the ESP, wiring up SPF/DKIM/DMARC yourself, and deciding what the first welcome email even looks like. If you want a channel that's already humming and just needs incremental tweaks, this isn't that. But if you want to build a revenue channel from a blank page and see your name on every flow that exists a year from now, this is exactly that.
Your mission
- Select and own the ESP, collaborating with the development team on data integration (product/subscription) and deliverability setup.
- Design and launch the foundational lifecycle flows: welcome/onboarding, Day 0–3 retention (cancel-prevention), cancellation/win-back, and transactional emails.
- Run A/B tests on subject lines, content, timing, and segmentation, and turn results into action.
- Build reporting that ties email directly to revenue: open rate, CTR, S1–S2 rebill rate, and % of total subscription revenue.
- Collaborate with product, analytics, and design to turn user behavior and cohort data into targeted campaigns.
What makes you the perfect fit
- 2+ years of hands-on email/CRM/retention marketing experience: you've built a channel from scratch before, not just maintained one.
- Practical ESP experience and a strong understanding of deliverability basics (including the principles of SPF/DKIM/DMARC configuration)..
- Strong grasp of A/B testing methodology and how to turn results into decisions.
- Comfort with analytics tools (Amplitude/Mixpanel or similar) — you can read cohort and funnel data and know what to do with it.
- Ownership mindset: you spot the bottleneck and go fix it, you don't wait for a brief.
- Language: Ukrainian, Upper-Intermediate (B2+) English or higher.
What's in it for you
- Build your own channel from zero: no inherited mess, no legacy flows — every automation, template, and testing roadmap in email will be yours.
- Direct, measurable business impact: your flows move the needle on cancel rate and revenue from day one, and you'll see it in the numbers you report on.
- A subscription product to sink your teeth into: real retention problems (S1–S2 rebill) instead of generic newsletter sends.
- Full ownership, zero bureaucracy: you decide the ESP, the flow logic, the testing cadence — nobody hands you a predefined plan.
- Room to grow: as the first person owning this channel, you're positioned to define — and later lead — email/CRM at Findies as it scales.
Perks & Benefits
- Remote-First & Coworking Coverage: work remotely, with your coworking space membership covered.
- Time Off to Recharge: 20 working days of fully paid vacation per year, plus paid sick leave.
- Learning & Growth: compensation for professional courses, conferences, specialized workshops, and intensive English training.
- Healthcare: comprehensive medical insurance and access to a corporate doctor.
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