Paid Acquisition Lead (Google Ads) — AI Product Launch
At a glance
Senior Paid Search / PPC role at Genesis. remote, Ukraine · full-time.
Pay not stated Paid Search / PPC salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Audit and rebuild a worldwide, search-led Google Ads program
- Scale profitable acquisition while replacing setups that fail under growth
- Work with the General Manager on forecasts, growth plans, and P&L decisions
- Trace funnel performance from ad impression through conversion and improve the full journey
What you bring
- A proven record of taking a Tier-1 Google Ads account from zero to profitable large-scale spend
- Hands-on expertise with search campaigns and CPA or ROMI bidding systems
- Strong command of SaaS measures including LTV, CAC, retention, churn, and payback
- Ability to build Google Ads, GTM, and tracking setups using GA4, AppsFlyer, or Adjust
- Advanced Claude skills, independent decision-making, and B2+ English
Who this fits
You’ll suit a hands-on builder who acts independently, works comfortably with ambiguity, and changes direction quickly when data demands it. The role reports directly to the General Manager in a flat, low-bureaucracy setup and covers strategy, execution, and budgets. It is remote-first and open globally, with coworking coverage available.
From the employer
Hi, we are a fast-moving product team launching a next-gen AI Harness product (business, marketing, education). We have already stabilized unit economics at $100k/mo. Now, we are ready to scale to $1M+/mo.
A $100k foundation is just a starting signal. We aren't looking for a passive optimizer to maintain a running machine. We need a builder who can pressure-test what exists, tear it down, and rebuild the engine from scratch if the current setup breaks at scale.
The Reality Check:
You report directly to the General Manager. Flat structure, zero bureaucracy, and a budget that scales as fast as you can prove ROAS. It's not a dashboard-watching role. You personally run the global Google Ads engine (US & Tier-1) from initial validation to deep optimization. You won't have a 50-person engineering team or a ready-made playbook.
If you want total freedom to scale an acquisition engine from $100k to $1M+ a month — this is your playground. If you need a fully stable corporate environment to feel comfortable, it’s not your perfect role.
Your Mission
- Own the Engine: audit, validate, and rebuild the Google Ads strategy (search-first, worldwide market) from scratch.
- Aggressive Scaling: push the current $100k/mo foundation to a profitable $1M+/mo, tearing down any setups that break.
- Team Collaboration: work directly with the General Manager on budget forecasting, growth planning, and P&L strategy.
- Data-Driven Growth: deep-dive into funnel data to optimize the entire user journey from impression to conversion.
What Makes You the Perfect Fit
- Proven Scalable Track Record: a real case of building a Tier-1 Google Ads channel from a blank account to massive profitable spend (up to $300k+ and more).
- Absolute Hands-on Mastery: direct practitioner who knows search and targets CPA/ROMI algorithms inside out.
- Product Mindset: fluency in SaaS metrics (LTV, CAC, Retention, Churn, Payback periods).
- Technical Independence: expert setup of Google Ads, GTM, and tracking architectures (GA4, AppsFlyer, or Adjust) from scratch. Advanced level of Claude (Anthropic) for campaign analysis and planning.
- High Agency: thrives in ambiguity, acts without waiting for instructions, and pivots fast based on hard data.
- Language: Upper-Intermediate (B2+) English or higher.
What’s in It for You
- Total Freedom: zero micromanagement with absolute control over strategy, execution, and budgets.
- Uncapped Budgets: access to unlimited marketing budget as fast as you can prove profitable ROAS.
- Zero Bureaucracy: test and launch new ideas in hours, not weeks.
- AI Domain: hyper-growth product in the world’s fastest-growing tech sector.
Perks & Benefits
- Results-Based $ Bonuses: direct bonuses for campaign performance, paid on top of base salary.
- Remote-First & Coworking Coverage: work from anywhere globally. We focus purely on your business impact, not tracked hours, and we cover your coworking space membership to ensure you have a premium workspace if needed.
- Time Off to Recharge: 20 working days of fully paid vacation per year, paid sick leave.
- Learning & Growth: compensation for professional courses, conferences, specialized workshops, and intensive English training.
- Healthcare: comprehensive medical insurance, access to corporate doctors.
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