Product Marketing Manager
Genesis Open · verified Sep 24, 2026 At a glance
Mid-level Product Marketing role at Genesis. Kyiv · full-time.
Pay not stated Product Marketing Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You own the user journey from the first screen through purchase
- You find conversion blockers and test ways to improve engagement and funnel results
- You plan, run, and assess A/B tests and other structured experiments
- You research markets and competitors to uncover product growth opportunities
- You coordinate with marketing, product, design, and development to launch changes quickly
What you bring
- You understand subscription monetization and pricing approaches
- You can lead funnel work from research and ideas through design, launch, and analysis
- You work with Amplitude or Tableau, event analytics, and metrics such as CR, CTR, ARPU, LTV, CAC, and retention
- You learn quickly, explore new options, and take responsibility for outcomes
- You have upper-intermediate English or stronger
Who this fits
You’ll suit a lean team where you work closely with marketing, product, design, and development on an education product. The full-time role is based in Kyiv, Ukraine, and calls for hands-on ownership of experiments, funnel performance, and growth decisions. The company states that the product has social impact and offers an office with a shelter, generators, and satellite internet.
From the employer
Codefinity was founded in 2021 and has been used by hundreds of thousands of people across the world to learn coding and software development.
Are you interested in participating in the development of a platform that will be used by millions of users around the world? Do you want to help thousands of people enter the world of programming, data analysis, machine learning? Do you want to work in a team where your opinions and ideas really matter? If your answer to all the questions is yes, it's a match!
You will be part of a very lean team responsible for improving existing user acquisition funnels and building new ones. You will interact with marketing, product, design, and development teams to quickly iterate through hypothesis
What you’ll do:
- Own the full funnel from 1st screen to purchase. Identify and fix conversion bottlenecks. Propose and validate conversion optimization hypotheses.
- Plan, run, and analyze A/B tests to increase user engagement and funnel efficiency.
- Conduct market research and competitive analysis to identify product improvement opportunities and drive growth.
- Cooperate with the team (designers, creatives) for quick implementation of changes.
- Monitor core performance metrics.
- Run structured experiments.
- Prioritize tests by impact and speed; document insights and reduce time to launch.
- Deliver clear performance updates: what works, what doesn’t, what scales, what gets cut.
- Think strategically: understand competitors, market trends, and what truly motivates users to convert.
What do you need to join us:
- Monetization understanding: familiarity with subscription models and pricing strategies.
- Ownership of the full funnel development lifecycle — from ideation, research, and design to implementation and analysis.
- Analytical foundation: proficiency with Amplitude/Tableau, event-based analytics, and metrics like CR, CTR, ARPU, LTV, CAC, and retention.
- Growth mindset: curiosity to explore new approaches, fast learning ability, and willingness to take ownership.
- Upper-Intermediate English or higher.
What do we offer:
- Work within an ambitious team on a socially impactful education product.
- 20 working days of paid vacation per year, plus public holidays.
- An office with a reliable shelter, generators, satellite internet, and other amenities.
- Access to our corporate knowledge base and professional communities.
- Compensation for English language learning, external training, and courses.
- Medical insurance and full sick leave compensation.
- Company doctor and massage in the office.
- Sports activities: running, yoga, boxing, and more.
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