Senior Games Brand Manager
At a glance
Senior Brand Marketing role at Goliath. Dallas.
Pay not stated Brand Manager salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Guide strategy, positioning, and portfolio choices for a core part of Goliath’s Games business
- Partner with R&D on product strategy, pricing, play patterns, brand fit, and packaging clarity
- Track category and competitor activity while keeping line plans, price lists, sell sheets, and presentations current
- Give NA Sales the tools and materials needed for retailer sell-in
- Run consumer marketing work with agencies, from asset briefs and ecommerce readiness to weekly POS reviews
What you bring
- At least five years in games brand management across product development and consumer marketing
- Experience taking integrated go-to-market campaigns from planning through delivery in fast-moving settings
- Strong project management skills for coordinating complex timelines, dependencies, and deliverables
- Confidence presenting to outside partners, including retail buyers
- Ability to interpret and apply POS and NPD data
Who this fits
You’ll fit a collaborative, cross-functional role connecting Product Development, Sales, Licensing, Creative, regional marketing, agencies, and retailers. The position covers global Games brands and is based onsite in Dallas. You’ll need to stay highly organized while balancing product, marketing, and sell-in work.
From the employer
Description
Goliath is an international manufacturer and distributor of toys and games, operating in 15 countries and reaching over 100 countries worldwide. At the heart of our business is a belief in great products and the magic of innovation. Our mission is to bring fun to every household, which we achieve through teamwork and clever collaboration. Learn more about Goliath at www.goliathgames.com/corporate.
We are looking for a Senior Games Brand Manager to join our team; someone who cares as much about a sharp brand strategy as they do about a good game night.
The Senior Games Brand Manager will work within the Brand Marketing organization, supporting with leading the strategy, positioning, portfolio direction, and commercial success of Goliath’s Games business. This role will oversee a core part of the Games portfolio and ensure the line is strategically organized, consumer-relevant, retailer-ready, and aligned with Goliath’s global growth objectives.
The successful candidate will work cross-functionally with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure Goliath’s Games portfolio is clearly positioned and built for growth.
Job Responsibilities:
Global Brand & Product Development:
- Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands. · Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
- Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
- Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
- Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
Consumer Marketing:
- Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
- Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
- Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
- Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy .
- Provide a weekly POS summary for the marketing team to review sell-through performance.
Requirements
- Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective. · Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
- Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
- Must be comfortable presenting with confidence to external partners, including retail buyers.
- Attention to detail & ability to stay organized.
- Ability to read, analyze & utilize POS & NPD.
Benefits
- Market-conform salary and compensation package
- 401(k) plan
- Health, dental & vision insurance
- A hands-on, collaborative team that makes toys and games with one goal in mind: bringing fun to every household
- Employee discount on Goliath products
- Room to grow within a global, family-owned company
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