Marketing Manager – New Restaurant Openings & Activations
At a glance
Mid-level General Marketing role at Guzman y Gomez. Surry Hills · full-time · A$110,000–A$130,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll own the marketing approach and rollout for each new restaurant opening
- You'll build 120-day plans and hand marketing over smoothly to State Marketing Managers after launch
- You'll develop local ties with communities, businesses, schools and sports clubs before openings
- You'll create crew, fan and community activations that express the GYG brand
- You'll run the Talent Pool, opening logistics, reporting and national sponsorship activations
What you bring
- At least eight years of marketing experience across events, activations or new restaurant openings
- Launch campaign experience in QSR, retail or hospitality, with a broad channel view
- Background in experiential marketing, event delivery or community activation
- Strong project management skills for several openings and activations at once
- Experience coordinating external activation staff, plus an Australian driver's licence and travel flexibility
Who this fits
You’ll suit a hands-on marketing manager who can connect digital, social, local media and experiential work. This is an onsite Surry Hills role with intrastate and interstate travel, plus some weekend and evening availability around openings. You’ll manage two Marketing Coordinators and work with State Marketing Managers across the business.
From the employer
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Own GYG's new restaurant opening playbook and bring the brand to life in the community.
GYG is opening restaurants at pace throughout Australia. The Marketing Manager – NRO & Activations leads the end-to-end marketing strategy for every new opening, builds the crew and fan activation programs that create genuine brand love, and runs the Talent Pool that makes GYG's on-the-ground presence possible. This role may require weekend and evening availability around restaurant openings and activations.
What You'll Do
- Lead the end-to-end marketing strategy and execution for new restaurant openings
- Develop 120-day plans marketing strategies for each NRO. Work with the State Marketing Managers post opening to ensure smooth transition of marketing plans.
- Build and maintain relationships with local communities, businesses, schools, and sports clubs ahead of new openings
- Develop and execute crew engagement and fan activation programs that build brand love and community connection
- Design and deliver bespoke activation concepts that bring the GYG brand to life in-restaurant and in the community
- Act as the Talent Pool lead — recruit, brief, and manage activation talent for events and openings
- Coordinate NRO marketing logistics including print materials, signage, local media, and on-the-ground execution
- Report on all opening activity to capture learnings and improve future NRO executions
- Develop and Lead national GYG activations, including sponsorship and brand activations. Working closely with each State Marketing Manage on state specific activation and assist where necessary.
- People Management: 2x Marketing Coordinators
What You'll Bring
- 8+ years' marketing experience, with a focus on events, activations, or NRO marketing
- Proven experience delivering NRO or launch marketing campaigns in a QSR, retail, or hospitality environment
- Experience in experiential marketing, event management, or community activation
- Strong project management skills with the ability to manage multiple concurrent NROs and activations
- Demonstrated ability to manage and coordinate external activation staff or talent pools
- Holistic marketing mindset encompassing digital, social, local media, and experiential channels
- Valid Australian driver's licence and willingness to travel intrastate and interstate
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real career growth in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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