Senior Copywriter
At a glance
Senior Copywriting role at Guzman y Gomez. Surry Hills · full-time.
Pay not stated Copywriting salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead major campaigns from brief through final assets, shaping concepts and copy
- Write headlines, scripts, long-form and tactical copy for national campaigns
- Build integrated ideas with the Senior Art Director, not copy in isolation
- Set and protect GYG’s voice across customer and internal communications
- Mentor junior creatives, review team copy and present decisions to senior stakeholders
What you bring
- Bring significant agency or in-house copywriting experience, around eight-plus years
- Show a portfolio spanning long and short copy, scripts and tactical work
- Own campaigns from the initial idea through broadcast and retail delivery
- Think conceptually, present confidently and defend creative choices with senior stakeholders
- Bring meticulous command of language, grammar and copy craft
Who this fits
This suits a senior copywriter who can set a brand voice, develop integrated ideas and support junior creatives. You’ll work onsite in Surry Hills and present your work to senior stakeholders. QSR, FMCG or major consumer-brand experience is preferred.
From the employer
At Guzman y Gomez Mexican Kitchen, our mission has always been to reinvent fast-food. We’re Australia’s only fast-food restaurant to be 100% clean, meaning there are no added preservatives, artificial flavours, added colours or unacceptable additives in our food. We’re incredibly proud of our amazing people, and the unique way we celebrate Mexican culture in everything we do.
Own the voice of one of Australia's fastest-growing brands.
You’re the person who sets the copy standard, shapes the tone, and makes every word earn its place across campaigns, social, TVCs, and everything in between.
What You'll Do
- Lead concepting and copy development for all major campaign work, from brief to final asset
- Write headlines, scripts, long-form, and tactical copy at national QSR campaign standard
- Partner with the Senior Art Director to develop fully integrated creative concepts not just words on a layout
- Define and protect GYG's tone of voice across consumer-facing and internal channels
- Develop and maintain GYG's tone of voice guidelines and ensure the wider team can apply them
- Partner with the Social Media Content Manager on social-first copy and reactive cultural moments
- Mentor junior creatives and review copy across the wider team for brand consistency
- Present work to senior stakeholders and defend creative decisions with confidence
What You'll Bring
- Significant experience (e.g. 8+ years) in a copywriting role within an agency or in-house creative team
- Strong portfolio across long-form, short-form, scripts, and tactical copy
- Demonstrated ownership of campaigns from concept through to broadcast and retail execution
- QSR, FMCG, or major consumer brand exposure preferred
- Strong conceptual thinker not just a writer for hire
- Comfortable presenting work to senior stakeholders and defending creative decisions
- Meticulous attention to detail and a high standard of language, grammar, and craft
What You'll Love
- Join one of Australia's fastest-growing restaurant companies
- Real influence in a marketing function that's investing heavily in its capability
- Annual short-term incentive scheme
- GYG restricted shares, earned each year through our long-term incentive scheme
- Up to 5 weeks of annual leave each year (ask us how)
- Paid parental leave
- The chance to one day become a franchisee and own your own GYG restaurant
- A vibrant Surry Hills office, a short walk from Central Station
Interested? Apply now to start the conversation.
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