Sr. Social Ecommerce Manager
At a glance
Senior Ecommerce Marketing role at Hcpo. Shanghai · full-time.
Pay not stated Ecommerce Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Own Douyin operations across the Official Flagship Store and major commerce initiatives
- Plan and run livestream, shelf-commerce, content, traffic, and consumer acquisition activity
- Deliver campaigns and commercial programs while managing Douyin platform partnerships
- Oversee partner and agency performance, with responsibility for analysis and risk governance
- Work across teams to support growth, brand equity, and profitability on Douyin
What you bring
- Bring experience in e-commerce, key account, or platform management
- Manage platform P&L, business planning, campaigns, traffic investment, and partner or agency performance
- Understand Douyin livestreams, short-video content, paid traffic, store operations, and consumer acquisition
- Use commercial judgment, negotiation, stakeholder and project management, and data-led decision-making
Who this fits
You’ll suit a senior, full-time role focused on Douyin business operations in Shanghai, China. You’ll thrive if you can combine platform ownership with commercial execution, partner management, and performance analysis.
From the employer
Purpose of Role
This role holds full business operation accountability for Douyin business, including the Official Flagship Store and key Douyin commerce initiatives. The scope covers annual business planning, livestream and shelf-commerce operations, content and traffic strategy, campaign execution, platform partnership, agency management, and cross-functional collaboration to drive sustainable growth, brand equity and profitability on Douyin.
What will you be doing?
- Douyin Partnership & Resource Management
- Livestream, Content & Consumer Acquisition
- Campaign & Commercial Execution
- Performance Analysis & Risk Governance
- Experienced in e-commerce/key account/platform management experience
- Proven ability to manage platform P&L, annual business planning, campaign execution, traffic investment and partner/agency performance
- Strong understanding of Douyin livestream, short video/content operation, paid traffic, store operation and consumer acquisition mechanics
- Strong commercial acumen, negotiation, stakeholder management, project management and data-driven decision-making capability
Who are you?
- Experienced in e-commerce/key account/platform management experience
- Proven ability to manage platform P&L, annual business planning, campaign execution, traffic investment and partner/agency performance
- Strong understanding of Douyin livestream, short video/content operation, paid traffic, store operation and consumer acquisition mechanics
- Strong commercial acumen, negotiation, stakeholder management, project management and data-driven decision-making capability
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